Unique new deal pairs Arizona State, home of one of the premier programs in college golf, with the global leader in custom club fitting
SCOTTSDALE, AZ —True Spec Golf , the global leader in custom club fitting and club building, today announced that they have partnered with the Arizona State University Sun Devil Men’s Golf team for the 2026-2027 season. The deal, which includes True Spec’s full range of custom club fitting services, as well as a substantial NIL contribution, is the first partnership of its kind.
In addition to the Tour-level club fitting experience True Spec provides, every player on the Sun Devil men’s roster will receive ongoing tune-ups for loft and lie, gap analysis and regripping.
As a business headquarted in Scottsdale, True Spec will also support their hometown university golf program with a meaningful NIL contribution that will be used to compensate participating ASU student-athletes.
“Scottsdale is our home and we heard the call to provide support from Sun Devil Nation,” said Scott Anderson, President of True Spec Golf. “We’re a Valley business through and through, and it gives us a tremendous amount of pride to invest our resources into the ASU golf program and in essence become an extension of their team.”
Anderson added: “Our club fitting services will undoubtedly give ASU players a competitive edge, but it was equally important to support the athletes directly through their Sun Angel Collective, given the enormous personal sacrifice and hard work that goes into competing at so high a level.”
“We are so grateful to True Spec Golf for stepping up like this and supporting our program, both with their world-class club fittings and with their incredibly generous NIL contribution,” said Matt Thurmond, Head Coach of the ASU Men’s Golf team. “We’re an elite program with a long history, but the competition increases every year, so having a local business like True Spec make this kind of investment in our team is invaluable, both for the current crop of players and for the recruitment of future players.”
Photo by Photo Fusion Studio
Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec’s master fitters are the nation’s undisputed leader in luxury club fitting. True Spec utilizes a brand-agnostic club fitting matrix of more than 70,000 club head and shaft combinations from every major equipment manufacturer, which enables True Spec’s master club fitters to find the best equipment to improve a player’s game. Each club is custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the club fitting process.
To learn more about True Spec’s new partnership with Arizona State, visit https://truespecgolf.com/tsg-asu/.
ABOUT ARIZONA STATE UNIVERSITY GOLF
Sun Devil Men’s Golf is one of the premier programs in all of collegiate golf. Arizona State has been dominant for decades since the program was established in 1935, highlighted by two NCAA titles in 1990 and 1996. The program is famous for producing elite professional golfers, including Phil Mickelson, Jon Rahm, Paul Casey, and Billy Mayfair. Current Head Coach Matt Thurmond won the program’s 21st Conference Championship in 2024 and has the Sun Devils in contention annually for the national championship.
ABOUT TRUE SPEC GOLF
True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 44 studios around the world. True Spec Golf’s fitting matrix stocks more than 70,000 possible combinations of club heads and shafts from all leading equipment manufacturers. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance.
True Spec Golf is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses — all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM Golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.
Other 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; legendary handmade club maker Miura Golf; Club-Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; Bounty Club (in collaboration with Justin Timberlake), an exclusive 18-hole golf course project near downtown Nashville, 8AM Travel, curating global unparalleled golf experiences that bring global destinations to life; PAYNTR Golf, a performance footwear leader driven by biomechanics-led design and a proprietary propulsion technology; McLaren Golf, a high-performance golf equipment company built on the engineering DNA of McLaren Racing and McLaren Automotive;Redan, a modern heritage brand redefining the golf experience; and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.
For more information, visit www.truespecgolf.com.
CONTACT:
PRCG | Sports
(212) 683-8100
Jim Rocco jrocco@prcg.com
Cris Bruce cbruce@prcg.com
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