Rocklin, CA – The newest episode of The Fairway to Retail Success, an AGM podcast, features a conversation with one of the industry’s most member-focused leaders: Victoria Matthews, Director of Retail at St. Andrews Country Club in Boca Raton, Florida.
Under Victoria’s leadership, the St. Andrews golf shop has become a model of operational excellence and member engagement, delivering double-digit sales growth and earning her the facility’s Manager of the Year award in 2023. Her approach centers on one key principle: when you invest in your team, exceptional member service naturally follows.
In this inspiring episode, Victoria shares how she’s built a high-performing retail operation rooted in collaboration, communication, and care. Listeners will learn:
- How empowering staff leads to stronger member relationships and consistent growth
- The impact of a truly member-centric return policy on satisfaction and loyalty
- Strategies behind creating a seamless, one-stop retail experience
- Tips for developing confident, service-driven retail teams
- Emerging trends shaping the member experience in private club retail
Victoria’s story offers an inside look at how culture and leadership can transform not only retail results but the overall member experience. Her insights remind us that the foundation of every great shop begins with the people behind the counter.
This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website.
The Fairway to Retail Success: An AGM Podcast is the premier platform for golf retail professionals, showcasing the visionary voices shaping the industry today. Whether you’re looking for cutting-edge merchandising strategies, innovative marketing ideas, or proven operational best practices, this podcast delivers expert insights to help you elevate your retail game. Designed to unite the AGM community, it highlights the breakthroughs and leadership driving golf retail forward, celebrating both seasoned experts and emerging innovators.
To learn more about the AGM and access tools to support your retail journey, visit the AGM website.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138.