Southern Pines, N.C. — The Carolinas Golf Association (CGA) has announced a new partnership with Johnnie-O, naming the Santa Monica born brand with a significant presence in Raleigh as the Official Apparel Partner of the CGA.
“Johnnie-O has become one of the most recognizable and respected apparel brands in golf, and we are excited to align their style, quality, and authenticity with the CGA,” said Andy Priest, Executive Director of the CGA. “With Johnnie-O’s product, sales, and marketing operations based in Raleigh, the collaboration with the CGA team in Southern Pines has been seamless from the start, and we look forward to elevating the championship experience for our players, staff, and volunteers.”
The partnership brings Johnnie-O apparel to the forefront of CGA championships and events, outfitting staff, volunteers, and teams across the association’s tournament calendar. With a shared presence in the Carolinas, the collaboration connects two organizations rooted in the region and is committed to growing the game.
Johnnie-O will be integrated throughout the CGA experience, from on-course visibility at championships to storytelling across digital platforms and Carolinas Golf magazine. The partnership also includes a custom CGA online storefront, giving members, staff, and volunteers access to curated apparel collections tied directly to the association.
“We’re proud to partner with the Carolinas Golf Association, as it’s such a natural extension of our brand,” said Dave Neville, SVP of Marketing at Johnnie-O. “With a strong presence in North Carolina and a growing, deeply engaged business in South Carolina, the Carolinas are incredibly important to us. This partnership allows us to further connect with the golf community across the region and support the game in a meaningful way.”
Beyond visibility, the partnership focuses on bringing the brand to life through content and experiences. Johnnie-O will be featured in original CGA storytelling, including social content, behind-the-scenes coverage at tournaments, and collaborative content series highlighting golf culture across the Carolinas.
The brand will also play a role in key CGA programs, including outfitting Team North Carolina and Team South Carolina in the U.S. National Development Program, further connecting Johnnie-O to the next generation of golfers in the region.
About the Carolinas Golf Association
The Carolinas Golf Association (CGA), founded in 1909, is a nonprofit organization that connects, grows, and administers the game of golf across North and South Carolina. The CGA serves more than 230,000 members and 700 member clubs, making it one of the largest USGA Allied Golf Associations in the country.
Through championships, tournaments, handicapping services, and member programs, the CGA supports golfers of all ages and skill levels while protecting the integrity of the game. The organization is also focused on expanding access, engaging new audiences, and strengthening its role as a leader in the Carolinas golf community.
About Johnnie-O:
Johnnie-O, headquartered in Santa Monica, CA and with a significant presence in Raleigh, NC, was founded in 2005 by John O’Donnell as a premium lifestyle brand rooted in East Coast tradition, West Coast casual, and Midwest grit to create a perfect blend of high-quality product offerings for all of life’s occasions. Johnnie-O currently offers a wide range of premium apparel, footwear, and accessories for men, women and boys. Collections include polos, button-downs featuring the patented “Tweener Button,” bottoms, swim, outerwear, a line of performance gear for the active lifestyle and a robust licensed business across the
NFL, NHL, MLB, and the NCAA. Johnnie-O is available online at www.Johnnie-O.com and in-store at 16 and growing locations, alongside hundreds of specialty retailers, and thousands of golf and racquet clubs across the United States. For more information, visit Johnnie-O.com or follow @johnnieobrand.
Media Contact:
Jackson Sveen
Director of Media C Marketing Carolinas Golf Association Jackson.sveen@carolinasgolf.org
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