ROCKLIN, Calif. – The Association of Golf Merchandisers (AGM) continued to broaden its industry network with the addition of nine new vendor partners in September 2026. Spanning performance and women’s apparel, golf accessories, audio technology, curated gifts, and brand design, this group brings new products, services, and perspectives to AGM’s golf retail community.
Gresham Reed
Gresham Reed offers premium golf apparel rooted in classic style, natural fabrics, and exceptional craftsmanship. Its collection includes polos, long-sleeve polos, quarter-zips, crewnecks, and hoodies crafted primarily from premium Peruvian Pima cotton. Designed for comfort, quality, and timeless versatility, each piece transitions seamlessly from the golf course to everyday wear.
Connect: greshamreed.com · Andrew Cleveland · mac@greshamreed.com · (404) 455-0688
Krimson Klover
Krimson Klover is a women-founded luxury apparel brand known for bold color, distinctive design, and premium performance. Thoughtfully designed in Boulder, Colorado, its collections range from elevated knits and versatile layers to golf and lifestyle pieces created for women who want to look and feel their best from the first tee to wherever the day leads.
Connect: krimsonklover.com · Rhonda Swenson · rhonda@krimsonklover.com · (303) 416-4313
McWhorter Creative
McWhorter Creative is a boutique branding and design studio specializing in the golf industry. Working with clients ranging from private clubs to international resort brands, the studio uses strategic design and visual communication to strengthen brand identity and elevate how golf organizations present themselves to members, guests, and the broader marketplace.
Connect: mcwhortercreative.com · Seth McWhorter · seth@mcwhortercreative.com · (706) 207-9153
Rhoback
Founded in Charlottesville, Virginia, in 2016, Rhoback is an active lifestyle brand known for premium performance apparel, creative designs, engaging content, and its distinctive dog logo inspired by the Rhodesian Ridgeback. After building a loyal direct-to-consumer following, the fast-growing brand is expanding through wholesale partnerships and its own retail presence.
Connect: rhoback.com · Will Lawler · will@rhoback.com · (847) 814-1901
Sassy Caddy, Inc.
Sassy Caddy is a women’s golf lifestyle brand founded more than 16 years ago by an All-American college golfer and former PGA professional. Created to bring more style and function to women’s golf bags, the brand now offers bags, towels, headwear, racquet-sport bags, and accessories in colorful prints, along with a customizable Tournament Program for clubs and event organizers.
Connect: sassycaddy.com · Emily Haythorn · emily@sassycaddy.com · (970) 302-3361
Shokz Technology
Shokz is a global leader in open-ear audio innovation, creating technology that allows listeners to enjoy their audio while remaining aware of the world around them. Through advanced engineering and human-centered design, the company develops comfortable listening experiences suited to active lifestyles, movement, and everyday connection.
Connect: shokz.com · Vic Hong · vic.hong@shokz.com · (814) 441-5732
Trelle
Founded in Colorado, Trelle creates elevated products for sport, travel, entertaining, and play. Its collections pair beautiful design and thoughtful details with everyday functionality, offering distinctive products designed to move easily through an active, social lifestyle.
Connect: trelleco.com · Nancy Shipp · nancy@trelleco.com · (303) 564-7027
UNRL
UNRL is a premium athletic lifestyle brand creating elevated performance apparel that moves seamlessly from the course to everyday life. Known for clean, understated style and careful attention to detail, the brand blends comfort, performance, and professionalism across polos, pants, layering pieces, outerwear, accessories, and other golf and lifestyle essentials.
Connect: unrl.com · Kris Wessinger · kris.w@unrlgolf.com · (612) 321-6381
Volleybird, LLC
Volleybird curates gift boxes featuring emerging and established brands across golf, tennis, pickleball, and padel. The company also creates proprietary golf accessories for women that combine practical solutions with an elevated aesthetic. Its products are designed for female golfers who value both playability and style and are available to wholesale buyers through RepSpark.
Connect: volleybird.shop · Cassandra Toroian · cass@volleybird.shop · (302) 500-1940
September’s new vendor partners reflect the breadth of innovation shaping golf retail today. AGM is pleased to welcome these companies and looks forward to helping them connect with buyers, share their expertise, and build lasting relationships across the association’s growing community.
For information about AGM membership, visit agmgolf.org or contact the Association of Golf Merchandisers at info@agmgolf.org.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM) is a leading global professional organization with more than 1,000 buyer members and over 200 vendor partners committed to advancing the golf merchandising industry. AGM elevates retail standards, strengthens industry relationships, and delivers continuing education across key areas including visual merchandising, promotions, buying strategy, and performance metrics. Learn more at agmgolf.org/membership-2.
Media Contact:
Megan Fidler, AGM Director of Marketing
megan@agmgolf.org
916-717-4138
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