McLaren’s new venture, McLaren Golf, today announces its official launch alongside the introduction of its debut irons; the Series 1 and Series 3.
First unveiled in March, McLaren Golf represents a natural evolution of the brand’s high-performance mindset – translating decades of engineering expertise from motorsports and automotive design into the game of golf.
Built by a dedicated team of golf industry specialists and world-class engineers who have been immersed in McLaren’s ways, the new venture is focused on delivering precision equipment for golfers who share McLaren’s obsession with detail.
“We’ve been working toward this moment for some time and there’s a real sense of anticipation in seeing it all come to life,” said Neil Howie, CEO of McLaren Golf. “Behind the scenes, we challenged every part of the process – from materials to construction – to uphold the exacting standards and constant pursuit of excellence that define McLaren. To now introduce these irons to the world and see them in the hands of golfers is incredibly exciting.”
Engineering Without Limits
At the core of McLaren Golf is a question: If there were no constraints, no legacy processes, no material limitations – what could a golf club become?
In the irons category, McLaren Golf’s answer begins with Metal Injection Molding (MIM), an advanced and highly specialized manufacturing process rarely used at scale in golf due to its complexity and cost.
McLaren Golf utilizes MIM for precision control over material composition, internal geometry and mass distribution – unlocking a level of freedom not possible through traditional forging or casting. Every gram of weight, every structural element and every performance characteristic can be intentionally designed.
It is a granular process that aligns with the same philosophy McLaren applies to its supercars and race team: no detail too small, no gain too marginal.
Henrik Wilhelmsmeyer, Chief Commercial Officer, McLaren Automotive said:
“McLaren Golf translates the precision and performance mindset that defines our brand into a new, relevant context. It’s a strategic extension of McLaren – designed for those who value performance, craftmanship and purpose.”
Series 1 – A Modern Tour Blade
The Series 1 is a Tour blade reimagined, engineered to challenge the assumption that true blades lack forgiveness. At address, it presents a clean, compact profile inspired by the classic muscle-back. However, beneath the surface, proprietary metal blends and precise internal weighting create a structure that enhances consistency and stability while preserving the pure feel elite players demand.
Designed in conjunction with McLaren Golf Tour player Justin Rose, and with input from other top Tour players, the proprietary metal composition, formed through the MIM process, is engineered to deliver the preferred sound and feel of a forged iron. MIM also opens the door for a unified internal weighting system that adds to the consistency, stability and overall function of the iron – effectively adding forgiveness to a blade without sacrificing workability.
Within the weight system, a significant area of tungsten is embedded within the back of the iron head to ensure a solid feel while also promoting consistent launch properties.
McLaren Structural Mesh is another defining element of Series 1’s architecture. The honeycomb-inspired pattern, also utilized on McLaren supercars, maintains rigidity and face strength while removing mass from non-critical areas. That saved weight is redistributed to provide perimeter stability, increase MOI (Moment of Inertia) and fine-tune CG (Center of Gravity), delivering added forgiveness while preserving a compact, Tour-trusted profile.
With dual-axis CG (both horizontal and vertical) uniquely optimized in each iron, Series 1 is designed for the skilled player who values shot-making above all else. We made this iron for the golfer who wants complete command of trajectory, spin and shape – and expects their equipment to respond without hesitation.
Series 3 – A Powerhouse Among Players Distance Irons
Featuring a powerful engine built around its Metal Injection Molded frame, Series 3 is a complete performance system. Internal weighting and carbon fiber elements work in unison, positioning the center of gravity with precision and stabilizing the club through impact.
The result is scintillating speed, responsive control and vibration-dampening feel.
Enabled by MIM, the internal geometry of each iron is precisely engineered to optimize weight distribution and performance throughout the set.
As with its Series 1 counterpart, a key innovation is the McLaren Structural Mesh – an intricate external architecture that redistributes mass away from non-critical areas while maintaining structural strength. This allows for increased stability and forgiveness, while preserving a clean, player-preferred profile.
Series 3 features a carbon-fiber bonnet along the back of the iron as an aesthetic nod to the brand’s racing and automotive heritage. However, this piece is about more than just looks and serves as a critical performance element. As an integrated component within the overall structure, it also impacts vibration management – refining sound and feel at impact while housing the unique calibration weight system.
Along the bottom, Series 3’s unique heel cut sole design generates speed through the ground and resistance-relief on imperfect strikes. Collectively, the sole geometry is engineered to reduce drag and control turf interaction through impact. Camber, leading edge curvature and heel cut relief work together to manage how the club enters and exits the ground – maintaining clubhead speed at the most critical stage of the swing.
“Our technology and manufacturing efficiencies, with both Series 1 and Series 3, allow us to start strong and immediately compete with industry front runners,” said Head of Engineering, Ryan Badgero. “It starts with Metal Injection Molding, which gives us complete control over material chemistry, geometry and mass distribution. That level of control allows us to design each iron as part of a system, where we have a vision and pre-determined goal that we’re able to engineer into reality.”
Both Series 1 and Series 3 irons will be priced at $375 USD / £360 GBP per club (in a stock configuration) and will initially be available in North America, Europe and South Korea through select custom fitting retailers starting from April 30, 2026 and online in North America at mclarengolf.com.
McLaren Golf is supported by 8AM Golf as a key partner, providing support and consultation through a variety of golf specific services. 8AM Golf is a holding company consisting of golf businesses and brands that are dedicated to helping golfers at every level enjoy the game more.
Team McLaren Golf
The brand’s initial roster of world-class athletes is a testament to the quality, performance and commitment of McLaren Golf. Justin Rose leads the charge and is joined by Michelle Wie West and Ian Poulter. They’re athletes who reflect McLaren Golf’s pursuit of excellence through precision, preparation and performance. All three are not just ambassadors for the brand, but investors, committed to the long-term success of McLaren Golf.
Rose, a major champion, Olympic gold medalist and winner of 27 global titles, brings a career defined by discipline, consistency and attention to detail, which aligns ideally with the core pillars of McLaren. Justin has been integral to the establishment of McLaren Golf for close to two years now, testing prototypes, guiding club development and acting as an advisor to the board. He will play the Series 1 irons beginning this week in Miami as he looks to continue an awe-inspiring run of form.
Another major champion, Wie West, is one of the most influential figures in modern golf. The U.S. Women’s Open Champion has always broken barriers and pushed boundaries and continues to do so with McLaren Golf as both a player and investor. Wie West’s resilience, individuality and longevity are a perfect match for the brand. She will play the Series 1 irons at the Mizuho Americas Open and the U.S. Women’s Open.
Ian Poulter, a former top five player in the world and Ryder Cup legend, has more than a dozen worldwide wins to his name. He’s known for his competitive edge and flair on the game’s biggest stages and adds a fearless presence and proven ability to deliver under pressure, as well as a deep-rooted passion for McLaren and motorsports. Poulter has been testing and preparing to put the Series 1 irons in play.
Launching in Miami
The official launch of McLaren Golf takes place on Wednesday, April 29, 2026, adjacent to the Miami Grand Prix and the PGA Tour’s Miami event, a symbolic coming together of McLaren’s worlds.
Nick Martin, Co-Chief Commercial Officer, McLaren Racing said: “Miami provides the perfect stage for the launch of McLaren Golf, bringing the worlds of racing and elite golf together, at a defining moment for our brand. A powerful extension of who we are, McLaren Golf broadens our reach, deepens our relevance with fans, and reinforces our commitment to driving success at the highest level of global sport.”
About McLaren Golf
McLaren Golf is a high-performance golf equipment company built on the engineering DNA of McLaren Racing and McLaren Automotive.
With operations at the McLaren Technology Centre (MTC) in Woking, England and in Carlsbad, California – a global hub for golf equipment design, engineering and development – McLaren Golf brings together leading minds from both industries to advance the boundaries of design, materials and manufacturing.
Media Enquiries:
Ryan Lauder, McLaren Golf, ryan.lauder@mclarengolf.com, +1 760 484 1369
Nick Fergus, McLaren Golf, nick.fergus@mclarengolf.com, +1 929 289 6551
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