SCOTTSDALE, AZ — 8AM Golf, the world’s leading golf-focused holding company, is pleased to be partnering with and supporting McLaren in their newest venture, McLaren Golf.
The official launch of McLaren Golf took place last night in Miami, coinciding with Formula 1’s Miami Grand Prix, as well as the PGA Tour’s Cadillac Championship tournament at Trump National Doral in Miami.
McLaren Golf is a natural evolution of McLaren’s high-performance mindset, translating decades of engineering expertise from motorsports and automotive design into the game of golf. 8AM Golf serves as an investor, partner and advisor to McLaren Golf, offering a variety of golf-specific services to fine-tune McLaren’s decades of precision engineering to this exciting new sports venture.
McLaren Golf’s first product offerings—developed in conjunction with McLaren Golf Tour player Justin Rose—are a series of precision irons developed through an advanced and highly specialized manufacturing process called Metal Injection Molding (MIM). Rarely used at scale in golf due to its complexity and cost, McLaren Golf utilizes MIM for precision control over material composition, internal geometry and mass distribution. This innovative manufacturing unlocks a level of freedom not possible through traditional forging or casting.
“We’re extremely honored to be partnering with McLaren on this amazing undertaking,” said Hoyt McGarity, CEO and President of 8AM Golf. “It’s been two years in the making and it’s incredibly gratifying to now see these high performance, precision irons hitting the market. We’re anticipating tremendous growth for years to come and look forward to continuing to advise and lend our expertise to McLaren as they work to do for the golf industry what they have already done for the auto racing industry.”
Howard Milstein, founder and Chair of 8AM Golf, said: “In all our golf-related initiatives, we look for partners who are laser-focused on quality, innovation, and enhancing enjoyment of the game for golfers at all levels. McLaren Golf is the perfect embodiment of this philosophy, combining engineering excellence with a passionate commitment to being the best. We are pleased to provide support and expertise to this new and exciting venture.”
McLaren’s Partnership with 8AM Golf, the Sport’s Leading Diversified Holding Company
8AM Golf was established by businessman, philanthropist and golf entrepreneur Howard Milstein to oversee a series of golf businesses and brands dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM Golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.
Current 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; legendary handmade club maker Miura Golf; Club-Conex a global leader in the design and manufacturing of adjustable golf club adapter systems; True Spec Golf, a brand-agnostic club-fitting company; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; Bounty Club (in collaboration with Justin Timberlake), an exclusive 18-hole golf course project near downtown Nashville; PAYNTR Golf, a performance footwear leader driven by biomechanics-led design and a proprietary propulsion technology; 8AM Travel, curating global unparalleled golf experiences that bring global destinations to life;
and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.
McLaren Golf’s Series 1 and Series 3 Irons Now Available
McLaren Golf’s debut irons, the Series 1 and Series 3, are currently available at select custom fitting retailers in North America, Europe and South Korea. The Series 1 is a Tour blade reimagined, engineered to challenge the assumption that true blades lack forgiveness. Series 3 consists of player distance irons that feature internal weighting and carbon fiber elements working in unison, positioning the center of gravity with precision and stabilizing the club through impact.
For more information and to purchase the new McLaren Golf irons online direct in North America, visit mclarengolf.com.
CONTACT:
PRCG | Sports
(212) 683-8100
Jim Rocco jrocco@prcg.com
Cris Bruce cbruce@prcg.com
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