The new partnership gives courses using Proshop Tee Times a direct path to deploy the GOLF.AI
CONCIERGE Agent, helping them capture more calls, drive more bookings, and boost golfer satisfaction. As a result, a golfer calling her/his favorite course/club can hear the AI-generated voice of Sir Nick Faldo automatically answer their call like this: “Hello, Mary. Welcome to Elk Run Golf Club. Your next tee time is Wednesday 11am. How can we help you today?”
SALT LAKE CITY and LOUISVILLE, Ky. — GOLF.AI Inc. and Proshop Tee Times today announced a new partnership to help golf courses capture more bookings, respond faster to golfers, and strengthen pro shop operations.
Proshop Tee Times currently supports close to 100 golf courses and clubs in the United States with its customized course-management software platform. Under the agreement, Proshop Tee Times will be able to integrate the GOLF.AI CONCIERGE Agent with its existing applications and deploy a personalized AI-driven service to existing and new client courses across the U.S.
“The GOLF.AI CONCIERGE Agent is a powerful 24/7 AI-driven service that answers pro shop calls and messages, supports tee time bookings, and provides course-approved answers to common golfer questions,” said Jay Snider, Owner of Proshop Tee Times. “When clubs and courses implement this amazing AI-powered combo, any returning golfer who calls their pro shop will automatically be welcomed by name, with any future tee times noted on the call.
“For example, if I called Calvert City Golf and Country Club, the AI-generated voice of Sir Nick Faldo would answer and say, ‘Hello, Jay. Welcome to Calvert City Golf and Country Club. Your next tee time is Wednesday 11am. How can we help you today?’ As the call continued, the AI-golf-agent would automatically respond to and answer all of my questions, while also noting and storing any important information from that call.
“Our focus at Proshop Tee Times has always been to give golf course operators tools that work where the business actually happens, in the pro shop, in member communications, and in day-to-day facility operations. This partnership with GOLF.AI adds a meaningful new capability for our clients by helping them respond faster with personalized communications to serve golfers better, while also capturing opportunities that might otherwise be missed. And having Sir Nick Faldo serve as the AI-empowered voice of the GOLF.AI CONCIERGE Agent is an added benefit.”
Last month, Sir Nick Faldo, the six-time major champion and World Golf Hall of Fame member, was announced as the Global Ambassador of GOLF.AI, adding visibility and credibility to the company’s growing role in golf technology.
Clive Mayhew, CEO and Co-Founder of GOLF.AI, said the agreement also reflects a broader shift across golf operations.
“Courses are increasingly looking for technology that does more than digitize internal workflows,” Mayhew said. “They want systems that improve the golfer experience at the point of contact while also helping staff operate more efficiently behind the scenes. Clearly, the front desk is not just an operational function at golf courses and clubs. It is a revenue function. And when a call goes unanswered, a booking opportunity can disappear. By working with Proshop Tee Times, we are giving courses a stronger way to connect golfer demand with real-time and personalized course responses through the GOLF.AI CONCIERGE Agent.”
The first two Proshop Tee Times’ courses to roll-out the integrated and personalized version of the GOLF.AI CONCIERGE Agent are
- Calvert City Golf and Country Club in Calvert City, Kentucky, and
- Elk Run Golf Club in Jeffersonville, Indiana.
According to Adam Webb, the GOLF.AI CONCIERGE Agent has been an “absolute game-changer” for Calvert City Golf and Country Club.
“I honestly love our AI agent as GOLF.AI has been a game-changer for our operation,” said Webb, the PGA Director of Golf at Calvert City Golf and Country Club. “Their chat agent ensures we never miss an opportunity, handling calls seamlessly when we’re busy or closed. When customers give it a chance, it performs exceptionally well. The backend is intuitive and easy to manage —updates are quick, and we can add new information in minutes whenever something comes up. On top of that, the support from the GOLF.AI team has been outstanding. From onboarding to troubleshooting, they’re always responsive, knowledgeable, and genuinely eager to help!”
Additional details regarding rollout timing, participating courses, and future availability are expected to be shared by the companies in the near future.
About GOLF.AI
GOLF.AI Inc. is the world’s No. 1 AI company in golf. Its flagship offering, the GOLF.AI CONCIERGE Agent, helps golf courses capture every booking opportunity by answering pro shop calls and messages 24/7, supporting automated tee time bookings, and responding to golfer questions with course-approved accuracy. GOLF.AI develops AI-powered products intended to improve responsiveness, reduce missed opportunities, and support better golf operations.
About Proshop Tee Times
Proshop Tee Times serves public golf courses and private clubs with a variety of digital offerings, including tee sheet functionality, point of sale, reporting and analytics, email marketing, member management, websites, mobile app functionality, and related software tools that support golf course operations. Proshop Tee Times works with close to 100 golf clubs and courses today and is known for its flexible approach, practical feature set, and direct customer support.
GOLF.AI, GOLF.AI CONCIERGE Agent and the GOLF.AI logos are trademarks of GOLF.AI Inc. All other trademarks are property of their respective owners. Copyright 2026 © of GOLF.AI Inc.
Media Contact for GOLF.AI
David L. Politis, The David Politis Company, +1-801-556-8184, me@davidpolitis.com
or
Media Contact for Proshop Tee Times
Jay Snider, Proshop Tee Times, 502-209-9302, jc@pstt.golf
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