Premium, brand-agnostic club fitting company finds new space in one of Southern California’s most picturesque golf destinations
PALM SPRINGS, CA — True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that they have partnered with Indian Wells Golf Resort, a world-class public golf, vacation, culinary and events destination. Located less than 9 miles from True Spec’s original location in Palm Desert, True Spec Palm Springs-Indian Wells is the latest undertaking in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues around the country.
True Spec Palm Springs-Indian Wells is now open for bookings with fittings beginning on the day of the location’s grand opening, December 1st.
The premium facility is home to one of True Spec’s signature state-of-the-art outdoor fitting containers and converts to an indoor bay during the winter. It utilizes the industry’s first quadroscopic launch monitor, Foresight GCQuad. True Spec’s brand-agnostic club fitting matrix has more than 70,000 club head and shaft combinations from every major equipment manufacturer, which enables True Spec’s master club fitters to find the best equipment to improve a player’s game. Each club will be custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the club fitting process.
“Few spots on the map offer as stunning a setting for golf as Indian Wells,” said Scott Anderson, president of True Spec Golf. “Being able to set up shop at a location like Indian Wells Golf Resort gives us the opportunity to provide our tour-level club fittings to a community that truly embraces the game and we couldn’t be happier.”
Indian Wells Golf Resort features two 18-hole golf courses – the Clive Clark-designed Celebrity Course and the John Fought-designed Players Course – located in the Greater Palm Springs area just minutes away from the Palm Springs International Airport. The Players Course will reopen to play in early December following comprehensive renovation led by Fought. It has a magnificent 53,000 square-foot clubhouse and is one of the few properties to have two courses ranked in the Top 25 “Best Municipal Courses in the United States” by Golfweek Magazine.
“There aren’t many golf facilities with a setting like ours that are actually accessible to the public, and we’re very proud of that,” said Joe Williams, Director of Golf at Indian Wells Golf Resort. “The fact that we can now offer the type of high-level golf club fittings that are conducted by True Spec just adds to the value that we’re able to provide to the golfers that play at our courses.”
Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec’s master fitters are the nation’s undisputed leader in luxury club fitting.
True Spec Palm Springs-Indian Wells is located at Indian Wells Golf Resort, 44-500 Indian Wells Lane, Indian Wells, CA. Fitting sessions range from $125 to $375 for a full bag fitting. To book a custom fitting appointment, golfers can visit https://truespecgolf.com/.
ABOUT INDIAN WELLS GOLF RESORT
Located in the picturesque Coachella Valley of Southern California, Indian Wells Golf Resort, operated by Troon, is a world-class public golf, vacation, culinary and events destination. The resort boasts two championship golf courses, The Players and The Celebrity layouts, which have both garnered rave reviews and played host to such prestigious events as the groundbreaking “Skins Game” featuring the greats of the game, three PGA TOUR Champions events, GOLF Channel’s “Big Break” and the 2024 Epson Tour Championship. In addition to the elite golf offerings, guests can enjoy award-winning cuisine and friendly service at The Vue Grille & Bar located in the resort’s spectacular 53,000-square-foot clubhouse.
Owned by the city of Indian Wells and managed by Troon Golf, the heralded resort is located within walking distance from four luxury area hotels, making it an ideal retreat for golfers of all skill levels as well as group outings, weddings, and family getaways. The staff’s dedication to exceptional customer care combined with the stunning vistas of the surrounding mountains make visiting Indian Wells Golf Resort a truly all-encompassing experience to long savor.
ABOUT TRUE SPEC GOLF
True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 44 studios around the world. True Spec Golf’s fitting matrix stocks more than 70,000 possible combinations of club heads and shafts from all leading equipment manufacturers. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance.
True Spec Golf is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses — all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM Golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.
Other 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; Nicklaus Companies, the most renowned brand in golf; legendary handmade club maker Miura Golf; Club-Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; Bounty Club (in collaboration with Justin Timberlake), an exclusive 18-hole golf course project near downtown Nashville, and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.
For more information, visit www.truespecgolf.com.
CONTACT:
PRCG | Sports
(212) 683-8100
Jim Rocco jrocco@prcg.com
Cris Bruce cbruce@prcg.com