Premium brand-agnostic club fitting company breaks ground with a new location in America’s Fourth Largest City
HOUSTON, TX — True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that they have partnered with Intown Golf Club, the only private social club blending upscale amenities with a community built around the game and culture of golf, to open a new location in Houston. True Spec Houston is celebrating their grand opening today and is currently booking appointments.
True Spec Houston is the latest in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues across the country.
The premium True Spec Houston facility features an indoor fitting bay equipped with Trackman launch monitor technology. It is home to True Spec’s brand-agnostic club fitting matrix of more than 70,000 club head and shaft combinations from every major equipment manufacturer, which enables True Spec’s master club fitters to find the best equipment to improve a player’s game. Each club will be custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the club fitting process.
“Houston is a big city and – as in many cities – it can sometimes be hard to find a private, bespoke environment where golfers can find the equipment and service they need,” said Scott Anderson, President of True Spec Golf. “That’s one of the main reasons why we’re so happy to now be operating there at Intown Golf Club, offering golfers in the Houston area a world-class, super-convenient, club fitting experience.”
Atlanta-based Intown Golf Club was founded as a “private, social club for golfers” with the hope of solving the common problems most cities have as it pertains to golf—it’s hard to find the time to play, private clubs are not an option for everyone and public golf courses tend to be overcrowded.
All Intown Golf Club locations are convenient, modern in design, and offer an exclusive yet inviting retreat. Members can get in a quick round, host business meetings, grab an after-work cocktail, or work on yardages in private bays, using the very latest Trackman simulator technology. Houston marks the sixth location where True Spec Golf and Intown Golf Club have teamed up, following Atlanta, Charlotte, Columbus-Dublin, Philadelphia and Nashville.
“We’ve had a wonderful reception in Houston and couldn’t be more excited for our first location in the state of Texas,” said Co-Founder and CEO, Michael Williamson. “There is such great golf history and tradition here, and we’ve found that Houstonians, in particular, have a deep knowledge and appreciation for all aspects of the game. Partnering with True Spec to offer tour-level fittings is just another way for Intown Golf Club to serve a population who loves golf as much as we do.”
Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec’s master fitters are the nation’s undisputed leader in luxury club fitting.
True Spec Houston is located at Intown Golf Club – 1415 South Post Oak Lane, Houston, TX. Fitting sessions range from $125 to $375 for a full bag fitting. To book a custom fitting appointment, golfers can visit https://truespecgolf.com/.
ABOUT INTOWN GOLF CLUB
Convenient and contemporary, IGC offers a re-imagined club experience in a design-focused setting. Bringing together a well-rounded community of golf enthusiasts and non-golfers alike, IGC has six locations nationwide, all featuring world class food & beverage, a wide array of event programming, and the latest Trackman simulators to enjoy the game, no matter the weather. The Houston club is roughly 13,000 square feet, features a large outdoor patio and putting green, and is centrally located in Uptown.
ABOUT TRUE SPEC GOLF
True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 44 studios around the world. True Spec Golf’s fitting matrix stocks more than 70,000 possible combinations of club heads and shafts from all leading equipment manufacturers. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance.
True Spec Golf is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses — all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM Golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.
Other 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; Nicklaus Companies, the most renowned brand in golf; legendary handmade club maker Miura Golf; Club-Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; Bounty Club (in collaboration with Justin Timberlake), an exclusive 18-hole golf course project near downtown Nashville, and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.
For more information, visit www.truespecgolf.com
CONTACT:
PRCG | Sports
(212) 683-8100
Jim Rocco jrocco@prcg.com
Cris Bruce cbruce@prcg.com