Scottsdale, Ariz. – Troon®, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce it has acquired Bobby Jones Links, an Atlanta, Georgia-based club management company. Founded in 2000 with two clubs, Bobby Jones Links now manages 34 facilities in 13 states.
Under the new agreement, Bobby Jones Links will continue to operate under the Bobby Jones Links brand, but with support and additional benefits of being part of the Troon family of brands. Co-founders Whitney Crouse and Steve Willy will continue in their roles as CEO and COO, respectively. Troon will provide enhanced resources, expertise, and marketing support, enabling Bobby Jones Links to better serve its clients and expand its impact in the industry.
Bobby Jones Links will maintain its Club Support Center in Atlanta. Members and guests of Bobby Jones Links-managed facilities will continue to experience the same outstanding service, course conditions, and food and beverage options.
“Steve Willy and I thoroughly enjoy this business and love this company. For 26 years, we have continually made incremental improvements and added more talented people to better serve our clients and team members,” said Crouse. “Now, we are so excited to be part of the Troon family. Bobby Jones Links, powered by Troon, will be very compelling, enabling us to make an even bigger difference for those we serve.”
The Bobby Jones Links acquisition not only expands Troon’s footprint in key markets but also brings additional talent and resources under the Troon umbrella, enabling Troon to help existing clients excel in the competitive world of golf and club operations.
“We are thrilled to welcome Bobby Jones Links to the Troon family,” said Troon President and CEO Tim Schantz. “Whitney and Steve are both incredible leaders with strong industry voices. They’ve developed an extraordinary company that we’ve admired for years, with an outstanding team of professionals working in both the corporate office and in the field. We are committed to helping the Bobby Jones Links brand prosper.”
Founded in 1990, Troon is the world’s largest golf and golf-related hospitality management company, providing services at locations in 45-plus states and 40-plus countries. In recent years, Troon has continued to grow organically while expanding its service offerings and enhancing its management capabilities through multiple acquisitions. Since 2014, Troon has completed 15 company acquisitions, including 13 since 2018.
Troon’s family of brands now includes Troon Golf, Troon Privé, Troon International, Bobby Jones Links, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy & Design and RF DesignStudio, ICON Management and Eventive Sports.
For more information on Bobby Jones Links, visit www.BobbyJonesLinks.com, or for more information on Troon, visit www.Troon.com.
About Bobby Jones Links
Bobby Jones Links offers hands-on, turnkey operations management and advisory services to select daily-fee, private, and semi-private clubs. Based in Alpharetta, Georgia, the company supports 34 properties across 13 states and is currently assisting with $60 million in new golf course and clubhouse construction. The company manages the Bobby Jones Golf Course in Atlanta, which won the National Golf Course Owners Association’s 2025 Jemsek National Golf Course of the Year Award. In addition, it recently helped redevelop and now manages The Patch Golf Course in Augusta, Georgia, which was redesigned by Tom Fazio, Beau Welling, and Tiger Woods and serves as Augusta’s home for growing the game and providing affordable golf. Visit www.bobbyjoneslinks.com to learn how Bobby Jones Links makes a difference for their clients and team members.
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company, providing services at locations in 45-plus states and 40-plus countries. In addition to private, daily fee, resort and municipal golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, Bobby Jones Links, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy & Design and RF DesignStudio, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com.
Media Contacts:
Rob Myers
Troon
480.477.0506
rmyers@troon.com
Katie Lentine
Bobby Jones Links
Katie.Lentine@bobbyjoneslinks.com
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