WINDHAM, NH — January 15, 2025 — SQAIRZ, the performance footwear company redefining how athletes connect with the ground, today announced a new partnership with The Alliance Fastpitch, becoming the Official Softball Cleat of one of the most influential competitive fastpitch organizations in the United States.
This partnership marks a major milestone in SQAIRZ’s rapid expansion into softball. Since entering the sport, SQAIRZ has earned recognition across the diamond community for its science-driven approach to footwear engineering, validated by medical experts, independent testing, and top-tier athletes. The company is currently an Official Footwear Partner of Perfect Game, the Official Shoe of MLB Players, Inc., and the Official Footwear Partner of the High School Baseball National Championship Series.
Through this collaboration, Alliance athletes will have direct access to SQAIRZ’s GFP™ softball cleats, engineered to improve stability, balance, and power through proprietary biomechanics research. The partnership will also include athlete development initiatives, coach education programming, and exclusive benefits for Alliance members, all designed to elevate performance by enhancing foundational footwork and ground connection.
The Alliance Fastpitch brings together regional leagues, elite club programs, and top athletes through a unified competition and championship pathway. Known for its focus on player development, high-level competition, and college recruiting opportunities, The Alliance has become one of the most respected and impactful organizations in youth and amateur softball.
“We’re excited to partner with SQAIRZ, a company who shares our core value of player development and performance,” said Jami Lobpries, CEO of The Alliance Fastpitch. “As we’ve gotten to know the SQAIRZ team, it’s been clear that their commitment to research-driven design and athlete education mirrors our own mission. We feel our Alliance athletes and teams will benefit greatly from SQAIRZ’s expertise in performance footwear and their ability to enhance how athletes train, move, and connect with the ground.”
SQAIRZ has established a fast-growing footprint in competitive softball, led by its partnership with Olympic medalist Rachel Garcia, who credits the footwear for improved balance, comfort, and reduced strain during high-intensity play. The brand has expanded across elite fastpitch events and development programs, helping athletes understand how proper ground connection and foot stability influence hitting, pitching, and defensive mechanics.
Built on a patented platform featuring a roomier toe box and a performance-engineered traction system, the SQAIRZ GFP™ cleat enhances natural toe splay and increases surface contact with the ground. This design supports more efficient energy transfer through the kinetic chain and has demonstrated measurable improvements in exit velocity, throwing velocity, and short-distance acceleration during independent testing which are critical performance factors for fastpitch athletes.
“Partnering with The Alliance Fastpitch is a tremendous moment for our team,” said Bob Winskowicz, Founder & CEO of SQAIRZ. “The Alliance represents the highest standard in competitive fastpitch, and we are honored to support their athletes with footwear engineered for stability, balance, and power.”
About The Alliance Fastpitch
The Alliance Fastpitch is a national fastpitch softball organization that unifies regional leagues, events, and athletes under a standardized competition and development model. The Alliance provides a comprehensive framework for rankings, championships, player development, and college recruiting support, creating a clear pathway for athletes to elevate their game and pursue opportunities at the next level.
About SQAIRZ
SQAIRZ is a performance-focused athletic footwear company pioneering sport-specific design based on biomechanics, data, and research. Its softball, baseball, golf, and pickleball shoes are engineered to enhance balance, stability, and ground connection. SQAIRZ is the Official On-Field Footwear Partner of Minor League Baseball Players, Officially Licensed Footwear Partner of MLB Players, Inc., an Official Footwear Partner of Perfect Game, and the Official Shoe of Diamond Allegiance.
Media Contact:
Savannah Smith
Senior Marketing Director, SQAIRZ
Savannah@sqairz.com