NAMES ERIC GIBSON AS PRESIDENT
Charlotte, NC — Signature Sports Group (SSG), a long-standing leader in sports marketing and partnership activation, announced the next phase of its growth as the company continues its evolution into an operator of owned media, content, and live experiences. As part of this next phase, SSG has appointed Eric Gibson as President to help lead and scale the company’s platform-led strategy.
For nearly 30 years, Signature Sports Group has partnered with brands and rights holders to design and execute integrated programs across major sports. Building on that foundation, the company expanded beyond a services-first model to own and operate original sports properties. This strategy is led by 5 Clubs, SSG’s flagship golf media platform, which has become golf’s morning show across Golf Channel and SiriusXM PGA TOUR Radio.
As the sports media landscape continues to shift toward authentic, always-on engagement, SSG is focused on building durable platforms that translate long-standing industry credibility into trusted, engaged communities around the modern game. Golf serves as the proving ground for this approach, with an expanding slate of original programming, partnerships, and live experiences planned for the 2026 season.
“This next chapter is about focus and intentionality,” said Steve Hall, Founder & CEO of Signature Sports Group. “We have spent decades earning trust across the sports industry. Now we are applying that credibility to owning and operating media platforms that sit at the center of sport and culture. Eric’s brand building experience strengthens our ability to do that at scale.”
As President, Gibson will oversee the expansion of SSG’s owned media portfolio, the strengthening of commercial systems, and the scaling of platform capabilities. Gibson brings deep experience guiding established brands through moments of inflection, most recently serving as Chief Commercial Officer at Golf Pride, where he helped transform a legacy category leader into a consumer-first brand and build growth systems that outpaced the broader equipment market.
Gibson joins an established leadership team that includes James McCoy, who oversees Strategy and Client Services, and Gary Williams, Executive Producer of 5 Clubs owned media platforms, reinforcing the company’s commitment to both platform growth and long-standing partner relationships.
“What drew me to Signature Sports Group is the opportunity to pair my passion for golf with building modern consumer experiences,” said Gibson. “SSG has earned a rare level of trust in sports, and I’m honored to help apply that trust to content and experiences that create long-term value for audiences, partners, and the golf industry. 5 Clubs is proof of the model, and this next phase is about building the creative and operating discipline to both scale and extend the platform.”
“This is not a departure from who we’ve been,” Hall added. “It’s a natural progression of what we do best that positions the company for the future of sports media.”
About 5 Clubs
5 Clubs is a golf media platform launched in 2021 and built around a flagship show that has become the morning voice of the game. Distributed across national linear TV, audio, digital, and live experiences, 5 Clubs blends trusted voices, cultural relevance, and consistent access to the sport to serve a highly engaged golf audience. The platform is designed to scale original, IP-driven programming that reflects the modern game and the community around it.
About Signature Sports Group
Signature Sports Group is a sports and entertainment company with nearly 30 years of experience helping brands connect with fans through partnerships, content, and live experiences. The company operates at the intersection of strategy, media, and community, combining deep industry relationships with platform-led execution. In golf, Signature Sports Group operates a portfolio of owned media alongside its longstanding activation and partnership business, with 5 Clubs serving as its flagship media platform.
Media Contact:
James McCoy
Signature Sports Group
PH: 704.488.3447
jmccoy@signaturesportsgroup.com
Bo Wood
Golf Space Collective
bo@golfspacecollective.com