The collaboration celebrates four decades of outdoor heritage through the lens of golf.
CARLSBAD, Calif. – PUMA GOLF released today its “Precision in the Wild” collaboration with Realtree, an outdoorsy apparel collection that honors the pursuit of detail and precision, whether in the woods or on the course. The cultural crossover debuts the new Realtree Legacy camo pattern placed on PUMA GOLF’s performance apparel to create a collection that honors four decades of outdoor heritage through the lens of golf.
“We’re proud to continue our partnership with Realtree, especially to help celebrate its 40th anniversary,” said Mike Diaz, director of marketing for PUMA GOLF. “Golfers, like other outdoorsmen, appreciate the small details that go into sport and the ‘Precision in the Wild’ collection reflects the legacy Realtree has built over four decades. It means a lot that we could work together to help bring this capsule to life.”
The new “Precision in the Wild” collection is designed to bring together Realtree and PUMA GOLF through a shared pursuit of precision. The collection’s signature Legacy camo pattern is a modern twist on Realtree’s original camo design and the first collaborative pattern between founder Bill Jordan and his son, Tyler. Featuring Bill’s original sketches and naturally occurring cutouts and drop shadows found in tree bark, this capsule combines the heritage of Realtree’s camouflage design with the polish of PUMA GOLF’s performance lineup.
“When it came to developing a collection that celebrated the past 40 years, we knew we wanted to partner with PUMA GOLF because of how dynamic and performance-driven the brand is,” said Tyler Jordan, vice president of strategic partnerships at Realtree. “The ‘Precision in the Wild’ capsule is a fun venture into the golf category, and we’re excited to work with PUMA GOLF to release it.”
The new PUMA GOLF x REALTREE lineup includes the following items:
- PUMA x REALTREE Cloudspun Tech Hoodie in Dusty Olive or Alpine Snow ($110)
- PUMA x REALTREE Fleece Vest in Dusty Olive ($140)
- PUMA x REALTREE Solid Polo in Dusty Olive ($85)
- PUMA x REALTREE Camo Polo in Dusty Olive ($90)
- PUMA x REALTREE Camo Short in Dusty Olive ($88)
- PUMA x REALTREE T-Shirt in Dusty Olive or Alpine Snow ($55)
- PUMA x REALTREE Avant Tour in Warm White-Birch ($190)
- PUMA x REALTREE Camo Helsinki in Warm White-Birch ($130)
- PUMA x REALTREE Camo Tour Cap in Dusty Olive ($40)
- PUMA x REALTREE Precision Cap in Alpine Snow ($40)
Apparel from the “Precision in the Wild” collection will be available Aug. 24 at retail and at pumagolf.com. For more information, please visit pumagolf.com.
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges, putters, and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
About Realtree
.Realtree is the world’s leading camouflage designer, marketer, and licensor. Renowned for its innovative patterns, content, and experiences for hunters, fishermen, and outdoor enthusiasts, Realtree is committed to quality, authenticity, and unrivaled customer service. Through iconic camo designs and industry-leading partnerships, Realtree continues to shape the outdoor industry and inspire outdoor enthusiasts worldwide.
Media Contact: Emily Scott, JDPR – emilys@jdpr.com
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