Pinehurst, N.C. – Golf Pride, a leading innovator in golf equipment and maker of the world’s most played golf grips, unveils CP, the newest addition to the ultra-soft CP collection that keeps players hands light and relaxed, even when the pressure is anything but.
As part of the trusted and beloved CP family, CP provides the tackiness and softness that players have come to love in the collection, with the addition of new enhanced features and tech for today’s modern golfer.
“For a lot of players, feeling good on the course is what matters more than birdies and bogeys,” says Jamie Ledford, President of Golf Pride. “With the CP, we’re showing golfers how a grip can give them a feeling of comfort and confidence and allow them to enjoy a full round with a constant feeling of connection to the club in each and every swing.”
With a loyal following among its faithful players, the CP collection is trusted at all levels of golf, including recent appearances in 2026 major tournaments on the PGA TOUR, LPGA TOUR and PGA TOUR Champions.
Along with Plus4 Technology, the CP is the ultimate comfort profile to feel good about every swing. The refreshed style and performance features include:
- Localized Tack and Traction Zones: Dual-feel comfort performance delivering maximum tack in the glove hand interaction for total confidence and zero slip in the lower hand connection for unapparelled consistency.
- Soft Feel: Dampens feedback at impact for a more cushioned experience, helping reduce hand soreness.
- Reduced Taper: A larger lower hand promotes lighter grip pressure, reducing tension throughout the swing – aligning with the trend toward larger grip profiles.
CP is now available in both standard and midsize at all major retailers and online stores. Global on sale date for the Standard model will be 4th August, with Midsize to follow soon after
For more information or to purchase CP, the CP Collection and the entire 2026 Golf Pride product offering, please visit https://www.golfpride.com, and follow the brand on Instagram, Facebook, X and YouTube.
ABOUT GOLF PRIDE
Since its founding in 1949, Golf Pride has become synonymous with the highest quality performance equipment in golf. Today, from its Global Innovation Center (GIC) in Pinehurst, NC, Golf Pride continues to lead in grip innovation by continuing to obsess over the only connection between our golfers’ hands and the club. That’s why more than 80% of the world’s highest performing golfers choose Golf Pride. For professionals, top amateurs and recreational golfers of all skill levels, Golf Pride sets the standard – in performance and design. To learn more about Golf Pride, go to golfpride.com.
ABOUT EATON
Golf Pride is a division of EATON, whose mission is to improve the quality of life and the environment using power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently, and more reliably. For more information, visit www.eaton.com.
MEDIA CONTACT
Blake Heckel
blake@gmsagency.com
(214) 334-5345
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