Inspired by equity partner and ambassador Jason Day, the new release kicks off an annual August 7 tradition of special PAYNTR Golf drops
Portland, OR — Some numbers are chosen. Others become part of your story.
For Jason Day, 87 is his lucky number. Today, PAYNTR Golf is putting that date permanently on the golf calendar by establishing August 7 as “Eighty Seven Day,” an annual celebration marked by a special product drop.
This year, PAYNTR Golf is launching the tradition with the Eighty Seven SC “Big Logo,” a bold new expression of the performance golf shoe created with and in homage to Day. An equity partner and ambassador of PAYNTR Golf, Day continues to help shape the brand through the perspective of one of the game’s most accomplished and distinctive players.
The partnership has always been about creating something with meaning, pushing performance forward and having some fun along the way.
PAYNTR Golf first gave Eighty Seven a sole in October 2024 with the launch of the original Eighty Seven SC, the first model released within the Speed Classic Collection. The shoe transformed Day’s personal symbol into a product story. Now, the Eighty Seven SC “Big Logo” begins its next chapter with a confident look designed to make the meaning behind the number impossible to miss.
“Jason is part of the fabric of PAYNTR Golf as a player, a partner and a person,” said Mike Forsey, Co-founder and President of PAYNTR Golf. “The Eighty Seven SC gave us a meaningful way to celebrate his story through product. The Big Logo takes that idea to another level, while Eighty Seven Day gives us an opportunity to build a new tradition that golfers can look forward to every year.”
Beginning with the Eighty Seven SC “Big Logo,” every 8/7 PAYNTR Golf will bring a special release celebrating the partnership, the number and a shared pursuit of better performance.
More than a birthday celebration, Eighty Seven Day represents what PAYNTR Golf and Day share: an obsession with performance, a willingness to challenge convention and the belief that the details, right down to a lucky number, can make all the difference.
One date. One lucky number. One bold new drop. And a tradition built to return every year.
The Eighty Seven SC “Big Logo” is available beginning August 7 at payntrgolf.com with an MSRP of $220.
MEDIA CONTACT
Bo Wood – PAYNTR Golf
ABOUT PAYNTR GOLF
Based in Portland, Oregon, PAYNTR Golf designs, markets and distributes golf footwear and accessories created to enhance the performance of the golfer. Founded by three long-time sports performance footwear experts, Mike Forsey, Michael Glancy, and David Paynter, PAYNTR Golf is guided by the principle,
‘Performance Multiplied.’ Performance Multiplied – not just a marketing tagline for the brand, it’s foundational in everything they do. Inspired by creating new, solution based, crafted product, their design methodology is deeply grounded in the biomechanics of the golf swing and a profound understanding of the on-course needs of the golfer. By blending informed style and true performance benefit, PAYNTR Golf is well positioned to become the innovative product alternative for the passionate golfer.
PAYNTR Golf’s product line includes golf accessories and performance footwear for Men & Women. Products are available in premium golf specialty locations globally including North America, Korea, Japan, SE Asia, South Africa, the United Kingdom and select countries in Europe. Company website: www.payntrgolf.com.
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