The golf industry sees new brands come into the apparel space on a consistent basis and seemingly, just as many seem to shutter their doors after giving it a go. There is a fine line to walk between honoring the tradition, etiquette, and decorum of the sport while keeping up with trends, allowing golfers to dress in a way that still feels authentic to their personal style and preferences, and yet still providing the technical and performance elements that all golfers expect and need. Enter MESSY TEDDY. Created for the man on the move, the Miami-based brand creates premium, unique, high-quality menswear, crafted for those who want comfort that stands out, style that makes an impression, and individuality that never blends into the background. Each piece is designed with meticulous attention to detail, using the finest fabrics. To date, the MESSY TEDDY brand has been available in select retailers overseas including St. Lucia, Sint Maarten, and the Dominican Republic as well as domestic locations including California, Florida, and New York, amongst others.
Committed to longevity in the golf industry, MESSY TEDDY is launching at the Association of Golf Merchandisers annual Retail Conference as a Member and Sponsor of the event, followed by the PGA Show with a Booth in the Retreat. The Gilly Group has been retained as the Agency of Record for marketing and communications with golf industry insiders, Marty Hackel and Alyson Ramsey Johnson leading the efforts. Additionally, the brand is actively looking for a National Sales Manager who will focus on building the brand presence in green grass and resort shops.
Appointments are available for line previews; shipping dates start in late Q1. For more information, please reach out Olivia Sebastiani at olivia@gillygroup.com. Follow MESSY TEDDY on Instagram @messyteddy.