Needham, MA – Jolly Golf is thrilled to exhibit at the 2026 PGA Show, January 20 – 23, at the Orange County Convention Center in Orlando, FL. (Booth #7848 in The Retreat)
JOLLY GOLF has created a new category of golf accessory, developing a refined approach to bag organization through thoughtful design and premium materials. Originally introduced as Good Fellow Golf in the Inventors Spotlight at the 2025 PGA Show, the brand was founded to elevate the on-course experience beyond conventional solutions.
At this year’s PGA Show, Jolly Golf will debut an updated version of their flagship product, The Purist. These enhancements will feature refined design details and elevated fabrics for the lightweight and customizable organizer designed to hold everything a golfer needs – and nothing they don’t. The brand will also unveil The Pilgrim, a new organizer for golfers who approach the game with a minimalist intentionality. Both products can be customized for golf clubs, teams, charities, and businesses.
The collection is complemented by The Merrymaker, which offers expanded storage for cigars, spirits, or other beverages – bringing a more social expression to the bag while maintain the brand’s commitment to craftsmanship, style, and customization.
Together, these releases reflect Jolly Golf’s dedication to pleasing golfers with their purposeful design, premium materials, and a more considered way to carry the game.
Founder, Paul Czerwinski says “The PGA Show is the ideal setting for us to introduce these meaningful updates to the Jolly Golf lineup. We’re excited to share our expanded collection with golfers who love the game as much as we do. The introduction of The Pilgrim rounds out our offering, allowing us to provide a thoughtful organization solution for every type of golfer. No matter how someone enjoys the game, our goal is to reduce the clutter and weight that naturally build up over a season – so golfers spend more time engaging with the game and the people they play alongside. The elevation of our designs and fabric offerings reflects our continued commitment to quality and our desire to delight the golf community.”
The PGA Show, organized by Reed Exhibitions (RX) and the PGA of America, is the longest running and largest global gathering for the business of golf. PGA of America Golf Professionals and industry leaders form a dynamic international community to source and test the game’s latest innovations, learn proven business solutions from industry experts, develop skills and connections to further their career, create additional value for facilities, build their individual business and drive continued growth of the sport. The PGA Show returns to Orlando, Jan. 20-23, 2026. The event remains a trade-only event, not open to the public. Visit PGAShow.com for event details and industry-only registration.
About Jolly Golf
Jolly Golf is a premium golf accessories company creating a new category of bag organization through thoughtful design, elevated materials, and customizable products built for golfers, clubs, and events. Learn more at www.jollygolf.com and follow us on Instagram @jollygolfco
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and Facebook.