Inrange is sponsoring and speaking at GCAE’s European Golf Business Conference in Vilamoura this November.
LONDON – Inrange, the ball-tracking technology company behind almost 100 driving ranges worldwide, is backing the Golf Course Association of Europe (GCAE) and its work to build stronger golf businesses across the continent. Inrange will sponsor and speak at the GCAE European Golf Business Conference 2026, taking place in Vilamoura, Portugal, from 11 to 13 November.
Founded in 2003 and based in the Netherlands, GCAE is the non-profit trade association for Europe’s golf facility owners and operators. It gives them a shared voice on policy. It also gives them something rarer: hard data on how their businesses compare. Its benchmarking work shows owners where revenue comes from, where it leaks, and what the best-run facilities do differently.
That focus on numbers is where the two organisations align perfectly.
For most European courses, the practice ground is a cost centre. Golfers hit buckets, warm up, and leave. Ball sales are counted, but almost nothing else is: not dwell time, not repeat visits, not who’s in the bays. A facility can benchmark every metre of its course and still know almost nothing about one of its busiest spaces.
Inrange turns open-air ranges into connected, modern, measurable experiences: competitions, games, and shot data that bring players back, and give operators visibility they didn’t have before.
“Renate & Colin understand European operators better than anyone, under their leadership, GCAE has given golf businesses something they rarely had: a clear view of how they compare. We want to help bring that same clarity to the range, the one part of the facility nobody’s measuring. Vilamoura is the right place to start that conversation,” said Nick Longley, Co-founder of Inrange.
Follow Inrange on LinkedIn for more on the partnership and what’s next for European ranges.
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