BERES 10 is defined by performance, luxury, and craftsmanship.
Carlsbad, CA — Honma Golf, the leader in beautifully crafted performance golf equipment, today announces the launch of BERES 10, the next generation of the iconic collection. Crafted for players who value consistency, luxury, and effortless power, BERES 10 elevates performance through greater distance, precision, and control.
For more than 65 years, Honma has manufactured the world’s most luxurious golf clubs and has turned heads with its prestigious BERES family of clubs. BERES 10 continues this tradition, representing the highest expression of luxury in golf, where rarity, refinement, and performance exist in perfect harmony. Globally recognized as a symbol of prestige, BERES has long been the choice of those who value craftsmanship at its most elevated level.
The intricate design of BERES 10 draws inspiration from Edo Kiriko, a traditional Japanese glass-cutting art established in 1834 and designated a National Traditional Craft of Japan. The disciplined geometry, deep colors, and intricate two-tone overlay techniques of Edo Kiriko mirror Honma’s own philosophy—where technical excellence and refined beauty coexist.
The timeless beauty of Edo Kiriko glasses inspired master Takumi craftsmen, whose pursuit of perfection defines Honma’s legacy. The glass-cutting discipline combines a unique blend of transparency, dimension, and metallic elegance that shifts with the light in exquisite detail. The BERES 10 woods feature striking laser-cut patterns on the clubheads, creating a modern interpretation of glass-cutting techniques that are executed with a level of precision found only in the world’s most exclusive creations. These are not decorative gestures; they are signatures of mastery.
Yet BERES 10 is defined as much by performance as by appearance. Advanced engineering is seamlessly integrated to deliver effortless clubhead speed, powerful distance, and a penetrating, remarkably stable ball flight. Advanced materials and hand-finished construction work together to produce efficient ball flight and reliable performance. The result is a set that performs with authority while preserving the elegance expected at this level. (3-Star woods feature a champagne gold sole; 4 Star and 5 Star grade woods have a gold sole.)
BERES 10 Driver
At the heart of the BERES 10 Driver is the Pure Speed Engine, a suite of four advanced technologies engineered to deliver maximum acceleration and efficiency at impact. The Full Titanium Frame features an ultra-thin, high-rigidity crown and body that optimize head stability and energy transfer, while the Rear Weight Balancer incorporates a 9-gram (men’s model) high-density sole weight to lower the center of gravity for higher launch and increased forgiveness. A forged Cup Face Design expands the high-speed zone across the entire clubface, and the Variable Thickness Face utilizes an optimized flex pattern to minimize ball-speed loss on off-center strikes. Together, these innovations produce exceptional ball speed, high MOI, and a stable, powerful launch – engineered for one purpose: pure speed.
The women’s BERES 10 Driver features a Full Titanium Frame, Casting Cup Face, and 4-gram Rear Weight Balancer to achieve high ball speed, MOI, and forgiveness. (Men’s and Women’s Driver Pricing: 3 Star $1,200, 4 Star $2,000, and 5 Star $5,000)
BERES 10 Fairway Wood & Hybrids
BERES 10 performance extends far beyond the driver, with Pure Speed engineered throughout the Fairway Woods and Hybrids. Each club features Cup Face construction, a Rear Weight Balancer with loft-specific weighting, and a low center of gravity design to promote naturally high launch, paired with high-strength faces for explosive ball speed. The result is aggressive long-game performance that delivers exceptional forgiveness and extended carry from every position on the course. The women’s Rear Weight Balancer features a 4-gram aluminum weight. (Men’s and Women’s 3 Star Fairway $800/Utility $600, 4 Star Fairway $1,500/Utility $1,400, and 5 Star Fairway $5,000/Utility $5,000)
BERES 10 Irons
Forged by master craftsmen, BERES 10 Irons unite refined beauty with powerful distance performance. The new Speed Core Face integrates a 3D L-Cup Face Structure that expands the high-velocity zone across the entire face and maintains ball speed on off-center hits, while a 3D Variable Thickness Design optimizes energy transfer efficiency and feel at impact. An intricately crafted 3D Emblem Structure suppresses unwanted vibration while elevating the club’s premium aesthetics. A low-and-deep center of gravity promotes higher launch and steeper landing angles to help hold greens, and lightweight shafts featuring an advanced 5-axis hybrid metal mesh construction with TORAYCA® T1100G carbon fiber deliver improved impact efficiency, higher ball speed, and greater distance.
The Men’s and Women’s BERES 10 Iron sets are distinguishable in composition. The men’s collection is a forged S25C carbon steel, and the women’s product offering is a body of 17-4 stainless steel casting. (Men’s and Women’s 3 Star $550/each, 4 Star $1,350/each, and 5 Star $5,000/each)
LEADING GOLF SHAFT TECHNOLOGY – ARMRQ FLIGHT
HONMA’s proprietary golf shaft technology pushes the limits of performance with advanced carbon composites and high-grade metals. Variations based on design and material differences. Higher grades deliver greater precision and consistency — for longer, straighter shots.
★★★3S – The high-elasticity TORAYCA® M40X, which pursues the ultimate in both fiber strength and elastic modulus, provides superior playing performance that efficiently accelerates head speed without waste, while at the same time suppressing torque and improving stability.
★★★★4S – The kick point is designed closer to the tip to further improve club head speed. At the same time, flexing and torque are further suppressed, increasing initial speed and stability.
★★★★★5S – From the 4S grade, the bias layer has been further strengthened to generate strong torsional return power. This is an ultra-premium shaft that achieves the ultimate flight and stability.
The BERES 10 collection is available in Men’s and Women’s 3 Star, 4 Star, and 5 Star series. Standard iron sets include 7-10, SW for ladies, and 5-11, AW, SW for men. Visit us.honmagolf.com for more information.
About Honma Golf
Founded in 1959, Honma Golf is a prestigious and iconic golf brand known for its premium, high-tech, and top-performing golf clubs. With a focus on innovative technologies and traditional Japanese craftsmanship, Honma Golf offers a wide range of equipment to suit the preferences and abilities of golfers worldwide. From the luxury BERES series to the Tour-validated T//World line, Honma Golf is committed to creating the highest-quality golf products on the market today. Learn more at us.honmagolf.com/.
MEDIA CONTACTS:
Kevin Frisch PR
Joanne Miller
(815) 603-5119
joanne@kevinfrischpr.com
Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com
Honma Golf
Taylor Hull
Sales Director, North America
(424) 263-4821
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