- The company unveils the first practical guide designed to help golf club managers prepare for a new digital landscape in which Artificial Intelligence will shape the future of search and online customer acquisition.
- According to a recent McKinsey study, 50% of consumers already use AI-powered search to find answers — a shift that will transform how golfers discover and book tee times at golf courses.
Madrid, – Golfmanager, the all-in-one software solution created to digitalise the day-to-day operations of golf clubs fully, has launched the first GEO (Generative Engine Optimization) positioning guide specifically designed for golf club managers.
With this initiative, the technology company becomes a pioneer in offering a practical framework that explains how to adapt to a new digital environment where Artificial Intelligence is already rewriting the rules of marketing and online visibility for golf clubs.
More than 50% of Consumers Already Use AI-Powered Search
According to McKinsey’s 2025 report “New front door to the internet: Winning in the age of AI search”, 50% of consumers already use AI-powered search, and between 20% and 50% of traditional search traffic could be lost as decisions are made before the click, directly in LLMs such as ChatGPT or Gemini, among others.
The consultancy also estimates that 750 billion dollars in consumer spend will flow through AI-powered search by 2028, underlining the scale of this transformation. This trend will inevitably extend to the business reality of golf clubs — a challenge Golfmanager’s new guide is specifically designed to address.
Golfers are leaving behind traditional browsing through links and instead asking Artificial Intelligence directly which club best matches their location, skill level, budget, or preferred type of experience. This new behaviour is completely transforming how players interact with each club’s digital ecosystem and redefining the rules of online visibility in the sector.
The McKinsey report highlights a striking insight: a business’s official website accounts for only between 5% and 10% of the information consulted by AI models. The bulk comes from reviews, third-party mentions, and user-generated content. For clubs, this represents a profound shift: having a good website is no longer enough — it is now essential to rethink their entire digital strategy.
AI, The Next Technological Revolution in Golf
With this guide, Golfmanager becomes the first player in the golf industry to provide tools to address the direct impact of AI on the digital acquisition of golfers.
McKinsey warns that only 16% of brands currently track their performance on AI-powered search engines, despite users already favouring this channel over traditional search. In this context, clubs that fail to adapt their strategy risk significantly reducing their online presence and falling off the digital radar of golfers.
Golfmanager is therefore reinforcing its commitment to innovation and the full digitalisation of the industry, offering clubs a clear roadmap to build visibility, reputation, and revenue in an era in which AI is becoming the primary source of recommendations for golf experiences.
This new guide adds to other valuable resources Golfmanager has launched in recent months, such as the first white paper on the use of ChatGPT for golf clubs and the first prompting guide created specifically for the industry.
“The next era of search won’t be about clicks, but about conversations powered by Artificial Intelligence. Our commitment is clear: to prepare golf clubs for this new paradigm,” says David Sánchez, Chief Marketing & Communications Officer at Golfmanager, who will also lead a practical workshop on Generative AI at the 15th Congress of the Spanish Association of Golf Managers, to be held in Benidorm from 24 to 26 November.
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For media inquiries: David Sánchez, PR Manager: dsanchez@golfmanager.com
About Golfmanager
Golfmanager is the leading software designed to digitalize the daily operations of golf clubs fully. A brand with a unique personality, it aims to drive change and appeal to managers who embody a lifestyle of innovation, sophistication, and passion for golf. With a presence in over 400 golf courses worldwide, Golfmanager is trusted by some of the world’s top golf resorts and major hotel chains such as Meliá International, Marriott Vacations Worldwide, Iberostar Group, and Hyatt International.