Multi-year Partnership Includes Interactive Competition Holes, Watch Parties and Exclusive Fan Experiences at Topgolf Venues Globally
DALLAS and PALM BEACH GARDENS, Fla. – Topgolf, a global leader in sports and golf entertainment, and TMRW Sports today announced a multi-year partnership that will bring TGL presented by SoFi and WTGL experiences to Topgolf venues and Toptracer Range facilities around the world. The partnership will give fans new ways to connect with both leagues through opportunities to play official competition holes, attend watch parties and participate in promotions and exclusive experiences tied to the leagues’ upcoming seasons.
The partnership connects Topgolf, which has introduced millions of players to the game through its venues and Toptracer Range technology, with TGL and WTGL, TMRW Sports’ leagues featuring top PGA Tour and LPGA players in fast-paced team competition at the award-winning SoFi Center in Palm Beach Gardens, Fla.
“TGL and WTGL are redefining how modern fans consume golf, which aligns perfectly with our mission to make the game more accessible through tech-driven innovation,” said David McKillips, CEO of Topgolf and Toptracer. “Through our partnership with TMRW Sports, our Topgolf venues and Toptracer Range partners are able to turn casual viewers into active participants by giving millions of players a taste of TGL and WTGL action in real time.”
“Topgolf and Toptracer reach golfers everywhere, from avid fans to people picking up a club for the first time, which makes this partnership a natural fit for TGL and WTGL,” said Rufus Hack, president, golf, TMRW Sports. “Fans won’t just watch our leagues, they’ll get to play them. Together, we can give fans more ways to experience TGL and WTGL, take on the same holes as the pros and stay connected well beyond match night.”
To kick off the partnership, Topgolf is celebrating the first season of WTGL with the Topgolf WTGL Challenge, putting fans on the same holes the pros play. All season long, fans can tee it up on holes featured in WTGL match play for a chance to win a $500 gift card for official WTGL merchandise. Three winners who complete the holes at Topgolf will be selected at random.* For the first time at Topgolf, guests can play the custom-designed competition holes that define the TGL and WTGL seasons. Whether a scratch golfer or swinging for the first time, fans can take on the same shots the pros face under the lights.
The partnership brings the energy of the leagues to Topgolf venues and fans worldwide:
- Match Night Watch Parties: Select Topgolf venues will host TGL and WTGL watch parties throughout the season, complete with league talent features, gameplay discounts and programming that turns every match into a can’t-miss night out.
- Exclusive Access and VIP Experiences: Through custom promotions, fans will have opportunities to win greenside tickets, VIP Clubhouse access, suite nights and behind-the-scenes passes at SoFi Center, along with one-of-a-kind prizes. Promotions will run across Topgolf’s national channels and the TGL competition hole catalog.
- More to Play For: Throughout both the TGL and WTGL seasons, Topgolf, TGL and WTGL will keep the momentum going with new fan experiences, surprises and moments built to bring the game closer to the people who love it.
The partnership extends into Topgolf Media Networks, the company’s recently launched sponsorship, media and licensing division, integrating TGL and WTGL into a national campaign spanning email, social content and in-venue marketing across Topgolf’s 28,000-plus digital screens nationwide.
In addition to in-venue and on-range activations, the TGL and WTGL broadcasts are supported by Topgolf through ball-tracking technology provided by Toptracer, the world’s most-used and trusted range technology.
This partnership adds to a growing roster of trusted and influential organizations helping Topgolf reach its goal of 10 million new, committed golfers by 2030, including First Tee, Youth on Course, Special Olympics and more. To learn more, visit topgolf.com.
*Sweepstakes offered between 11/8-12/23. Official rules will be available at topgolf.com/WTGLChallengeRules on 11/8.
About Topgolf
Topgolf is the ultimate instigator of play. Thanks to our 100-plus venues around the globe, which are powered by industry-leading Toptracer technology, we’re leading the charge of modern golf. We offer a variety of tech-driven games, a top-tier food and drink menu, space to host large events and a vibe focused on more play for all. To learn more, plan an event or make plans to come play a round, visit www.topgolf.com.
About Toptracer
Toptracer is the No. 1 range technology in the world. It has revolutionized the way viewers experience the game at Topgolf venues, play at driving ranges and watch major golf tournaments on television. It is the most-used and most-trusted ball-tracing technology with more than 1,450 sites across 38 countries. With 45 million hours played in 2025, it is also No. 1 in engagement and receives the best ROI with most range operators and club managers seeing a minimum of 50% increase in revenue in year one. Learn more at toptracer.com.
About TGL presented by SoFi
Created by TMRW Sports, in partnership with the PGA Tour, TGL presented by SoFi features teams of top PGA Tour players, including TMRW Sports co-founders Tiger Woods and Rory McIlroy, competing in a season-long, fast-paced team golf competition in primetime. TGL’s home is the award-winning SoFi Center, a custom-built venue on the campus of Palm Beach State College in Palm Beach Gardens, Fla. TGL has been recognized with several awards, including the MIT Sloan Sports Analytics Conference’s Alpha Award for Best Sports Innovation and the Sports Business Journal Sports Business Awards: Tech – Best Technology Collaboration. TGL’s teams include reigning champion Los Angeles Golf Club, Atlanta Drive GC, Boston Common Golf, Jupiter Links Golf Club, New York Golf Club, The Bay Golf Club and Motor City Golf Club, which will make its TGL debut this season. Launching Sunday, Nov. 8, WTGL will feature five teams of the world’s best women golfers in partnership with the LPGA. To learn more about TGL, its teams, rosters, competitive format, schedule and technology, visit TGLGolf.com.
About WTGL
Created by TMRW Sports in partnership with the LPGA, WTGL is a new women’s team golf league launching this fall. Building on the foundation of TGL presented by SoFi, WTGL will feature teams of the world’s best women golfers competing in a season-long, fast-paced team match play competition. WTGL’s home is the custom-built SoFi Center, a tech-infused venue on the campus of Palm Beach State College in Palm Beach Gardens, Fla. The five teams for WTGL’s inaugural season are Atlanta Drive GC, Boston Common Golf, Los Angeles Golf Club, Motor City Golf Club and New York Golf Club. To learn more about WTGL, its teams, rosters, competitive format and technology, visit WTGLGolf.com.
TGL presented by SoFi and WTGL Media Hub
Offering media members a wide selection of downloadable assets, the TGL/WTGL Media Hub includes player and team images; league and team logos; explainer content; match highlights; overviews of holes; statistics and more. Media can register for access and apply for match credentials at TGLMediaHub.com.
Topgolf Media Contact:
Dan Wooters
GMS – North America
dan@gmsagency.com
201-919-7425
TGL presented by SoFi Media Contact:
Adam Freifeld
VP, Communications – Golf
Adam.Freifeld@TMRWSportsGroup.com
917-597-7762
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