LIV Golf has announced a multi-year partnership with JCB Golf & Country Club, the Staffordshire venue that has been chosen to host the LIV Golf League’s one and only tournament in the UK this year.
LIV Golf UK by JCB will take place between July 26-28 at JCB Golf & Country Club, host for LIV Golf’s third trip to the UK, and final stop outside the US for the 2024 season.
Among the 56-man field for the 54-hole event will be Ryder Cup stars Tyrrell Hatton and Jon Rahm, who will both be making their first appearances with LIV Golf in the UK at the event.
JCB CEO Graeme Macdonald said: “We are now only four months away from what promises to be a spectacular event. We are absolutely delighted to be collaborating with LIV Golf as both partner and sole host of a UK tournament in 2024 at the JCB Golf & Country Club.”
WHAT LIV HAD TO SAY
“Our newest tournament partnership exemplifies LIV Golf and JCB’s commitment to innovation and collaboration,” said Monica Fee, LIV Golf Senior Vice President and Global Head of Partnerships.
“We’re proud to have one of the UK’s most impressive family-owned businesses on board to further elevate this highly anticipated event and continue the global impact LIV Golf is having on a new generation of fans around the world.”
Officially opened in 2019, the JCB course, designed by internationally renowned Robin Hiseman of European Golf Design, is built on a 240-acre site adjacent to the JCB World Headquarters and serves as a showpiece for the engineering excellence of JCB’s machinery.
Hospitality tickets go on sale exclusively for LIV X members on March 22 ahead of the general public from March 25.