MIAMI, FL: Messy Teddy, the newly launched men’s golf apparel and lifestyle brand, today announced that Gilly Group, a leading golf marketing and strategic advisory firm, has been named the Agency of Record.
Under this partnership, Gilly Group will oversee all marketing, public relations, sponsorship development, and golf industry strategy for Messy Teddy, supporting the brand’s growth and positioning within the modern golf landscape.
Messy Teddy entered the market during the 2026 PGA Merchandising Show in Orlando with a fresh perspective on golf apparel: the highest of quality fabrics, trims and fastenings while blending performance, style, and a relaxed, lifestyle-driven ethos that reflects the evolving culture of the game. Created for the man on the move, the Miami-based brand creates premium, unique, high-quality menswear, crafted for those who want comfort that stands out, style that makes an impression, and individuality that never blends into the background.
To date, in addition to the wholesale business which is managed by National Sales Director, Tracy Withey, the MESSY TEDDY brand has been available to consumers in select retailers overseas including St. Lucia, Sint Maarten, and the Dominican Republic as well as domestic locations including California, Florida, and New York, amongst others.
Gilly Group brings deep expertise and established relationships across the golf ecosystem, including professional tours, media, and brand partnerships. The agency will lead efforts to build brand awareness, secure strategic partnerships, and create meaningful connections with both core and emerging golf audiences.
“We are thrilled to be a part of the MESSY TEDDY team,” said Alyson Ramsey Johnson, CEO + President of Gilly Group. “The quality of the apparel is different than we have seen before in the industry while also reflecting the current evolution of the game, which we believe is an elevated, more personalized experience, more expressive, and more connected to lifestyle. Our focus will be on building a strong foundation in the golf space while amplifying their voice across multiple channels.”
“Gilly Group immediately understood our vision,” said the ownership group of MESSY TEDDY. “Their strategic approach, strong relationships, and deep knowledge of the golf industry make them the ideal partner as we scale the brand and introduce MESSY TEDDY to a broader audience.”
The partnership will include integrated campaigns spanning digital marketing, media relations, athlete and influencer partnerships, and sponsorship activations across key golf events and platforms.
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Media Contact:
Olivia Sebastiani
MESSY TEDDY
719.466.9044
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