(BUFFALO, N.Y.) – GENIUS – a new, first-of-its-kind golf ball featuring embedded electronics that capture crucial putting data – enjoyed an exceptional first day at the 2026 PGA Merchandise Show, highlighted by a visit from primary company investor, Charles Schwab.
Amid a booth that was packed from the show floor’s opening to close, Schwab received putting tips from two-time PGA Championship winner Dave Stockton, Sr., along with his fellow acclaimed putting coaches and sons Dave, Jr. and Ron. All three Stocktons heavily contributed to GENIUS’s groundbreaking technology.
“We had high hopes for positive reviews at our PGA Show debut and are thrilled at the feedback we’ve received from PGA professionals, course operators and media alike,” said Mike Jordan, Chief Executive Officer of GENIUS and a 25-year veteran of golf ball innovation. “The booth was buzzing with activity as visitors learned about and then tested GENIUS’ pioneering technology. Our pre-order numbers on day one were so high that we’ve adjusted forecasts for the balance of the show.”
Benefitting golfers of all abilities and PGA coaches, GENIUS is the only regulation-size, regulation-weight smart golf ball that looks, feels and rolls like a premium, Tour-quality ball. Its core contains a sophisticated sensor array that identifies the moment of impact, plus skid and roll of the ball, resulting in precise data that external devices cannot reliably detect.
Developed over five years of intense R&D by leading golf ball engineers formerly with Titleist, TaylorMade and Srixon, GENIUS delivers pinpoint-accurate insights at a fraction of the cost of high-end indoor putting studio systems.
Crucial performance metrics like velocity, launch angle, side spin, skid distance, roll characteristics, deceleration pattern, consistency across strokes and green speed are captured and, using proprietary algorithms, processed and delivered via Bluetooth to the GENIUS app on a user’s smartphone.
The GENIUS app then instantaneously shares actionable feedback specific to each user’s unique putting stroke. The guided sessions improve alignment, direction and distance control, skid and roll quality, lag putting and other core disciplines.
To prevent potential information overload, captured putting data is distilled down to a GENIUS Stroke Score, a simple benchmark that tracks elite-level patterns and improvement and, through the GENIUS app, compares performance against the broader GENIUS community.
GENIUS is effective outdoors on practice greens – for everything from tap-ins to long lag putts – and indoors on mats, floors and carpets. There is no need for setup, face stickers or alignment rods – just drop a ball and start rolling putts.
The GENIUS ball boasts a battery life of around 10,000 putts. When a ball nears its end-of-life, the GENIUS system will automatically detect it as long as a user’s subscription is active and ship a free replacement.
Three GENIUS balls, a carrying case and annual app subscription is $240. Initial product shipments are planned for Q2 2026 with pre-orders taken at the PGA Show.
About GENIUS
GENIUS is a sports tech company with putting as the first application of its patented smart golf ball and future uses planned for all clubs in the bag. Meticulously engineered to significantly improve putting, it is the first, new and only ball of its kind with electronics inside. Data is transmitted from the ball to a user’s phone, measuring skid, stimp, side spin, launch angle, face angle, distance, roll stability and more. Playing like a Tour-level ball, GENIUS shows golfers how to intuitively use the data to putt more on-line and in the hole.
More information: www.geniusball.golf, info@geniusball.golf, @thegeniusball (Instagram)
Stephen Reynolds
Reynolds Media Group
stephen@reynoldsmediagrp.com
703-344-6031