Celebrate the Second Major with Nostalgia from One of Tiger’s Greatest Major Moments
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COVINGTON, Ga. – Bridgestone Golf, the #1 Ball-Fitter in Golf, today launched its new limited-edition capsule entitled “Walk It In,” in celebration of the second major of the year. The nostalgic collection, which comes in packaging reminiscent of an old VHS tape from the year 2000 when Tiger Woods captured the “Tiger Slam,” is decorated with a profile of Tiger’s famous “walk it in” moment during the decisive playoff that he won in dramatic fashion.
The limited-edition capsule includes one dozen TOUR B X golf balls with custom packaging and “Walk It In” inscribed on each ball, as well as a vintage-inspired Walk It In Throwback snapback cap and period-correct Walk It In crew socks complete with Bridgestone’s iconic “B” logo and Walk It In detailing. The nostalgic styling of the kit appeals not only to Tiger Woods fans who remember his historic Y2K season, but anyone who yearns for the days when analog videotapes were the primary source of content.
“Tiger’s win in 2000 was an iconic moment in golf history and a cornerstone of the Tiger Slam,” said Adam Rehberg, Bridgestone Golf’s senior product marketing manager. “The Walk It In capsule channels the energy of Tiger’s unforgettable win at the second major of the year and packages it in a fun, nostalgic way golfers can appreciate. We all remember that famous point as he walked and willed the ball in the hole, and this capsule pays homage to that moment in history.”
The new TOUR B X golf ball included in the capsule is built with VeloSurge technology, delivering a seamless synergy between the mantle and core. The new material discovery features a denser mantle material pushing the Moment of Inertia (MOI) to bounds never seen in a golf ball for increased ball speed and distance. Testing with Bridgestone TOUR staff members Chris Gotterup and Jason Day, along with amateur players of varying swing speeds, produced average gains of 2.3 mph in ball speed and 8.7 yards in distance across the board, making the new TOUR B family the most exciting and advanced available today*.
The limited-edition Walk It In capsule ($99.99) will be available starting May 11 exclusively on Bridgestonegolf.com. To learn more about the TOUR B series and start playing the right golf ball for your game, please visit bridgestonegolf.com and try Bridgestone’s online ball fitting tool.
*Results based on a set of golfers using their current ball vs. the comparable 2026 Bridgestone ball variety. Results determined by a launch monitor based on the average of three recordable drives for each ball. Actual results may vary.
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over four million fittings via a combination of live-fitting, online selection, OTTO Autonomous Ball Fitting, and its V-FIT video ball fitting. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by Tiger Woods, Fred Couples, Matt Kuchar, Jason Day, Harry Hall, Kurt Kitayama, Boo Weekley, and Chris Gotterup. Bridgestone Golf USA is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
Media Contact: Emily Scott, JDPR – emilys@jdpr.com
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