ATLANTA, GA – Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, has named Scotti Corley its new Director of Business Development. Corley brings more than two decades of deep industry relationships and a passion for hospitality to her new role at BJL. Having worked alongside golf course owners, operators, and management companies for most of her career, she will aid in leading BJL’s growth strategies and new business development.
“We’re incredibly excited to have Scotti join the BJL Family. She is one of the most connected, experienced, well-liked, and talented professionals we could have hoped to have fill the role of Director of Business Development,” said Brandon Fowler, Bobby Jones Links’ Chief Development Officer. “With Scotti, BJL is well positioned to remain on an exciting growth trajectory and we know we will see new business opportunities open up thanks to her trusted reputation in the industry and clear vision for what truly moves the needle for each and every club.”
In her career, Corley worked for 23 years at the National Golf Course Owners Association, forging a dynamic array of connections from around the industry and a profound insight into what it takes to grow revenue and brand in the golf space.
“I am incredibly excited to be a part of Bobby Jones Links and truly happy to be back in the golf industry,” said Corley. “I’ve known BJL’s co-founders Whitney Crouse and Steve Willy for many years through my time at the NGCOA, and I’ve always admired their work. Out of all the management companies we interacted with, they have always been such a great, positive group. In just my first few weeks on the job, I’ve already experienced an incredible culture. It feels like a warm family where everyone genuinely cares about each other and making a difference.”
Corley plans to leverage her extensive network to connect with property owners looking for BJL’s tailored approach to club management. Having witnessed the shifting landscape of the golf world over the last two decades, she notes that maintaining the sport’s post-pandemic momentum will require a careful balance of heritage and innovation.
“Golf is rooted in tradition, but courses must embrace technology and innovative thinking to stay current,” noted Corley. “Whether it’s exploring how AI can improve operations or finding new ways to get people out to the course, properties have to think creatively. People consume things differently today. At the same time, this is a small world built entirely on relationships. People are drawn to those who are invested in them and take the time to truly get to know them. At its core, everything in life and business boils down to those connections.”
A longtime resident in the Charleston, S.C. area, Corley credits her Southern roots with shaping her approach to client relations and service culture. “Great service starts with really listening to your customers, understanding what makes them unique, and going above and beyond to create an environment where they feel comfortable,” said Corley. “My goal is to bring meaningful new business to BJL, expand into new avenues, and strengthen our existing partnerships. Ultimately, it’s about doing what you say, meaning what you say, and making a positive difference in the lives and businesses of the people we serve.”
For more information, visit BobbyJonesLinks.com.
About Bobby Jones Links
Bobby Jones Links is a privately owned club management company offering hands-on, turnkey operations management and advisory services to select daily fee, private and semi-private clubs. Based in Atlanta with an office in Scottsdale, Arizona, the company supports more than 35 properties in 12 states, including Bobby Jones Golf Course, Hope Valley Country Club, and Travis Pointe Country Club. Visit www.bobbyjoneslinks.com to learn how Bobby Jones Links makes a difference for their clients and associates.
Media Contacts:
Carl Mickelson
(512) 797-2673
carl@kevinfrischpr.com
Bobby Jones Links
Katie Lentine
Marketing Manager
Katie.Lentine@bobbyjoneslinks.com
The post Bobby Jones Links Names Industry Veteran Scotti Corley its Director of Business Development appeared first on The Golf Wire.