From customised golf bags to a complete team collection, BIG MAX’s partnership with Golf Austria showcases the brand’s growing role in supporting elite golfers with equipment designed around the needs of the team.
What began with individually designed golf bags has developed into genuine product development partnership between BIG MAX and the Austrian Golf Association (ÖGV).
Working closely with the ÖGV, BIG MAX has developed customised models and tested new features with some of Austria’s leading golfers across all age groups, helping to bring real time player feedback into the development process.
For 2026, the partnership took another leap forward. For the first time, the BIG MAX x Golf Austria collection extends beyond golf bags to include a selection of accessories and tailor made gear created for the Austrian team.
The collection includes the Golf Austria Prime Boston Bag, SoftGuard PU Headcovers, Golf Austria UV Umbrella XL, Golf Austria Prime Shoe & Ball Bag, Golf Austria Cap, Golf Austria Alignment Towel and AQUA Stainless Steel bottle.
The product range is a further extension of some of the most successful ranges in the BIG MAX line-up. The Prime collection, including its SoftGuard PU construction, which is both water and scratch resistant, provides the foundation for key pieces within the Golf Austria range, combining proven BIG MAX functionality with distinctive identity of the Austrian team.
“We have worked with Golf Austria for several years, but this collaboration has taken the partnership to a whole new level,” commented Maxi Reiter, Head of Marketing at BIG MAX. “We have been able to work closely with players, understand what they need and use that feedback to develop products that genuinely work for them. Seeing the partnership grow into a wider collection is a really exciting next step for BIG MAX.”
Part of the collection is now available in an exclusive, limited edition release, giving golfers the opportunity to own a piece of the Golf Austria team collection. The partnership underlines BIG MAX’s commitment to developing products alongside golfers and teams at the highest level.
For BIG MAX, Golf Austria represents more than a sponsorship. It’s a long term collaboration that puts golfers at the heart of product development and demonstrates what can be achieved when a brand and its consumers work together to create the best possible product.
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About BIG MAX
BIG MAX has been Europe’s #1 push cart brand for over 25 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. The brand’s Flat Fold technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE golf bag technology that since 2017 has matched BIG MAX push carts by becoming #1 golf bag brand in continental Europe.
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