TINLEY PARK, Ill. — Bettinardi Golf today announced a new limited-edition collaboration with W.L. Weller, introducing a curated collection of precision-milled putters and accessories inspired by the heritage and craftsmanship of the Original Wheated Bourbon brand. The collection will be available starting February 19, 2026 at 10 am CT at bettinardi.com, Studio B Oak Brook, and shop.buffalotracedistillery.com, in limited quantities.
The release represents Bettinardi Golf’s third collaboration with brands from Buffalo Trace Distillery, following previous partnerships rooted in a shared respect for American craftsmanship, patience in process and attention to detail.
At the center of the W.L. Weller x Bettinardi collection are limited-edition putters, precision-milled from a solid block of steel at Bettinardi’s Tinley Park, Illinois manufacturing facility. Each putter features custom design elements influenced by W.L. Weller’s wheated bourbon legacy, with finishes and detailing intended to reflect the warmth, depth, and character associated with the brand. The collaboration extends beyond putters to include a complete lineup of coordinating accessories including a ball marker, divot tool and assorted headcovers
W.L. Weller is known for its use of wheat instead of rye as a flavoring grain, producing a softer, smoother bourbon profile that distinguishes the brand within the American whiskey category. That philosophy closely aligns with Bettinardi’s one-piece milling approach, which prioritizes feel, consistency, and precision through complete in-house manufacturing in the United States.
“This collaboration with W.L. Weller continues a relationship we value greatly with the Buffalo Trace Distillery team,” said Sam Bettinardi, President of Bettinardi Golf. “Weller’s history and approach to craftsmanship mirror the way we think about product design — taking the time to do things the right way.”
“From the putters to the accessories, every piece in this collection was designed with purpose,” Bettinardi added. “The goal was to create items that feel authentic to both brands and that golfers will enjoy using.”
“Our work at Buffalo Trace has never been just about exceptional whiskey. It’s also about culture, creative connection, and partnerships that amplify our values in unexpected places,” said Andrew Duncan, Brand Director for Buffalo Trace Distillery. “Bettinardi’s relentless pursuit of precision mirrors our own approach to crafting great bourbon. This collection brings together two true originals: Weller, the World’s Original Wheated Bourbon, and Bettinardi, a pioneering original in golf.”
The Bettinardi x W.L. Weller collection will be available starting February 19, 2026, through Bettinardi.com, Bettinardi Studio B locations, and Buffalo Trace’s online store.
The license agreement between Bettinardi and Weller was brokered by Brandgenuity, the exclusive licensing agency for Sazerac.
Founded in 1998, Bettinardi Golf is a family-owned manufacturer of precision golf equipment headquartered in Tinley Park, Illinois. Built on a commitment to American manufacturing, Bettinardi produces its putters, headcovers, and metal accessories in the USA, with every putter designed, milled, and assembled domestically. The company’s forged irons and wedges are designed and assembled in the United States. Bettinardi Golf has recorded more than 100 professional victories worldwide.
About W.L. Weller and Buffalo Trace Distillery
W.L. Weller bourbons are produced at Buffalo Trace Distillery in Frankfort, Kentucky. Known as the Original Wheated Bourbon, W.L. Weller uses wheat as a secondary grain, resulting in a softer, smoother bourbon profile. Buffalo Trace Distillery is one of the oldest continuously operating distilleries in the United States and produces a portfolio of acclaimed American whiskeys.
About Brandgenuity
Brandgenuity is a leading global independent brand licensing agency that extends iconic brands into products, services and experiences that delight consumers, raise brand awareness, and generate revenue. The agency’s clients include BMW, Church & Dwight, Nissan, Mike’s Hot Honey, Dr. Scholl’s, The Sims, KFC, Royal Shakespeare Company, Kona Ice, Kao (Jergens, John Frieda), Sazerac (Fireball Whisky, Buffalo Trace Bourbon, Southern Comfort), Kahlua, Edgewell (Hawaiian Tropic, Banana Boat), NFLPA and others. Brandgenuity has won numerous industry awards. For more information, visit our website http://brandgenuity.com or contact info@brandgenuity.com.
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