ROCKLIN, CA — The Association of Golf Merchandisers (AGM) is pleased to introduce the latest companies to join its growing family of vendor partners in August 2026. Their addition reflects the continued momentum within the golf industry and AGM’s commitment to connecting retailers with innovative brands and business solutions.
Criquet creates premium men’s golf and lifestyle apparel rooted in classic style, comfort, and versatility. Its collection includes polos, signature Players Shirts, seersucker and Oxford shirts, layering pieces, shackets, shorts, and pants designed to move easily from the course to everyday life.
Connect: criquetshirts.com · Dan Weinsoft · dan@criquetshirts.com · (512) 236-5292
Since 1980, Golf ScoreCards, Inc. has been a trusted partner to more than 2,000 golf facilities nationwide. In addition to premium custom scorecards, the company offers branded pencils, golf tees, divot tools, ball markers, poker chip markers, simulator tees, and retail-packaged tees designed to enhance the golfer experience and strengthen each facility’s brand.
Connect: golfscorecards.com · James Stephen · jstephen@pridesports.com · (615) 970-0185
Mizzen+Main combines modern menswear style with ultra-soft stretch, moisture-wicking performance, and wrinkle-resistant comfort. Designed for seamless transitions from the course to the clubhouse, its collection of performance polos, lightweight layers, and signature button-downs gives golf shops versatile apparel that can elevate the retail experience and drive member and guest interest.
Connect: mizzenandmain.com · Jamil Ficklin · jficklin@mizzenandmain.com · (704) 497-0908
OTG|247 – On The Go, Twenty Four Seven creates water-resistant bags and accessories that combine fashion with everyday function. Available in bold prints, classic solids, and personalized options, its pouches, crossbodies, and wristlets are designed to organize and protect essentials while offering pro shops distinctive choices for retail, member gifts, and tournament favors.
Connect: otg247.com · Amie Swan · amie@otg247.com · (941) 266-1326
OYATO GOLF creates high-end, functional golf accessories handcrafted in Italy using premium Italian leather and fittings. Each design pairs Italian craftsmanship with an African influence through custom linings featuring prints from regions across the continent. The company also supports greater access to the game by donating a portion of each sale to youth golf camps in Africa.
Connect: oyatogolf.com · Bebe Olakanye · Oyatogolf@gmail.com · (656) 600-1139
Founded in 2020 by a group of cousins, Primo Golf creates apparel for the athletic golfer. After launching with its signature golf jogger, the brand expanded into a full collection of men’s and women’s products. Primo works with Grant Horvat and Si Woo Kim, along with golfers of all levels around the world.
Connect: primogolfapparel.com · David Timmins · david@primogolfapparel.com · (801) 842-6547
Standard Rec. creates elevated essentials for modern brands, combining custom-milled fabrics, refined fits, premium embellishments, and thoughtful product development. The company partners with clubs, resorts, and hospitality brands on merchandise programs that balance timeless design, exceptional quality, and effortless wearability, from refreshed shop assortments to fully custom collections.
Connect: standardrecreation.com · Dan Larner · dlarner@standardrec.com · (321) 356-8650
Tommy John is a premium comfort brand creating solution-based products driven by innovation in fabric, fit, and function. Founded in 2008 by Tom Patterson and Erin Fujimoto, the company first disrupted the men’s underwear category and has since expanded into men’s and women’s underwear, lounge, sleepwear, and apparel.
Connect: tommyjohn.com · Justine Novoa · justine.novoa@tommyjohnwear.com · (718) 683-7437
The addition of these companies reflects AGM’s ongoing commitment to providing members with access to a diverse network of trusted brands and industry partners. Together, they help create new opportunities for collaboration, education, and business growth throughout golf retail.
For information about AGM membership, visit http://www.agmgolf.org or contact the Association of Golf Merchandisers at info@agmgolf.org.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM) is a leading global professional organization with more than 975 buyer members and nearly 200 vendor partners committed to advancing the golf merchandising industry. AGM elevates retail standards, strengthens industry relationships, and delivers continuing education across key areas including visual merchandising, promotions, buying strategy, and performance metrics. Learn more at https://agmgolf.org/membership-2/.
Media Contact Megan Fidler, AGM Director of Marketing, megan@agmgolf.org — 916-717-4138
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