ROGERS, Ark. — Unknown Golf, the modern tournament and event management platform built for today’s golf professionals, announced a strategic partnership with McConnell Golf, one of the nation’s premier owners and operators of championship golf courses.
Under the partnership, McConnell Golf will implement the Unknown Golf platform across its portfolio of private clubs, modernizing tournament operations while delivering a simpler, more engaging experience for members and players. The partnership represents a significant step in advancing how clubs manage competitive and social golf events.
“We’re excited about our partnership with Unknown Golf as it will give our teams the flexibility and efficiency they need to run first-class events without the administrative burden,” said Brian Kittler, PGA Vice President of Golf Operations at McConnell Golf. “The platform allows us to streamline operations while enhancing the experience for our members, which is always our main focus.”
McConnell Golf is recognized for its stewardship of championship golf courses and its commitment to operational excellence across the Southeast. By adopting Unknown Golf’s technology, the organization is reinforcing its focus on innovation and setting a new standard for modern club tournament management.
“This partnership is a powerful endorsement of our vision,” said David May, EVP, Client Development of Unknown Golf. “McConnell Golf is widely respected for the quality of its clubs and the experience it delivers to members. We’re proud to support their teams with technology that makes events easier to manage and more enjoyable to play.”
Unknown Golf’s platform is designed to replace manual processes, spreadsheets, and legacy systems with intuitive tools that support flexible formats, real-time scoring, and seamless player interaction. The collaboration reflects a shared commitment to elevating the future of golf through smarter, more efficient technology.
For more information about Unknown Golf, visit www.unknowngolf.com.
About Unknown Golf
A licensed USGA® tournament provider, Unknown Golf was built by golfers and golf professionals to deliver a simple yet powerful event and game management platform. Fully integrated with USGA® GHIN® and Golf Canada, the platform manages every aspect of tournament and player data, allowing club professionals and players to focus on the game. Known for its service-first approach, Unknown Golf combines modern technology with hands-on support to improve the golf experience at every level.
About McConnell Golf
McConnell Golf was founded with a singular vision: to offer “pure golf for the true golfer,” a philosophy championed by CEO John McConnell, who believes that exceptional golf experiences should be accessible to a community of passionate and discerning members. What began with the historic preservation of Donald Ross’ final golf course design in Raleigh, North Carolina, has grown into a premier collection of championship golf courses spanning North Carolina, South Carolina, Tennessee, and Virginia. This includes management of the top-ranked Pete Dye River Course of Virginia Tech in Radford, Va., and Raleigh Golf Association (RGA) in Raleigh, N.C. Today, McConnell Golf’s portfolio features 17 properties, designed by some of the most revered names in golf architecture—Donald Ross, Pete Dye, Tom Fazio, Arnold Palmer, Greg Norman, Hale Irwin, and Ellis Maples. McConnell Golf provides best-in-class destinations with exceptional golf and revitalizing amenities, from contemporary fitness facilities, resort-style pools, tennis, and pickleball to dining for the epicurious.
McConnell Golf Media Contacts
Martin Armes (919) 608-7260, martinarmes@nc.rr.com
Brad King (843) 422-0990, king@bradkingcommunications.com
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