America’s fastest-growing golf membership community, designed to welcome and celebrate women in the sport, has chosen True Spec Golf as its exclusive club fitting partner
SCOTTSDALE, AZ — True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that it has partnered with Babes Golf to provide its Tour-level club fittings to all Babes Golf members.
Babes Golf began nearly a decade ago as a place where women could come to enjoy golf exactly as they are, whether it was their first time holding a club or if they have been playing the game their whole lives. The premise is simple: golf, community, and the chance to meet other women in a pressure-free, no-judgment environment. With new chapters taking hold across the country, Babes Golf recognized the importance of offering a go-to destination for their members to be properly fit for clubs. With that in mind, True Spec was chosen to be Babes Golf’s exclusive partner.
“A big part of our mission is to make playing golf as easy and enjoyable as possible for women, and being aligned with True Spec plays an integral role in helping us achieve that,” said Alex Andersen, Founder, Babes Golf. “I know firsthand that True Spec’s brand-agnostic approach drastically improves a players’ golf game, regardless of their skill level, and I’m really excited about offering their services to our community.”
Scott Anderson, President of True Spec Golf, said: “We are dedicated to growing the game of golf, and as a company, our goal is to give every player we fit the best possible experience. We have always encouraged women to embrace the game, and a big part of being able to do that is by having a welcoming environment to be properly fit for clubs. We’re delighted to be that place for all Babes Golf members.”
The partnership with True Spec allows Babes Golf members to receive significant discounts on fittings and purchases at nearly 40 True Spec locations around the country.
In addition to serving as the exclusive club fitting provider, True Spec will also be partnering with Babes Golf on promotional events in markets where both operate. Co-branded fitting events in key markets such as Arizona and Southern California are currently being planned. True Spec will also be integrated into upcoming “Babecation” trips, where 20 to 40 Babes Golf members spend four days at a premium golf destination for the ultimate girls’ golf getaway.
Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec’s master fitters are the nation’s undisputed leader in luxury club fitting. True Spec utilizes a brand-agnostic club fitting matrix of more than 70,000 club head and shaft combinations from every major equipment manufacturer, which enables True Spec’s master club fitters to find the best equipment to improve a player’s game. Each club will be custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the club fitting process.
To learn more about how golfers are improving their game and enjoying themselves more by being expertly fit for clubs by True Spec, visit https://truespecgolf.com.
ABOUT BABES GOLF
Started in San Diego in 2017, Babes Golf is a highly-engaged national membership community of women who golf and are willing to invest in their game. It’s a version of a country club that is built around that community and whose mission is to tear down the barriers that have marginalized people in the past. Babes Golf is building the largest women’s golf club in the country while redefining what belonging in golf looks like.
ABOUT TRUE SPEC GOLF
True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 44 studios around the world. True Spec Golf’s fitting matrix stocks more than 70,000 possible combinations of club heads and shafts from all leading equipment manufacturers. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance.
True Spec Golf is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses — all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM Golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.
Other 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; legendary handmade club maker Miura Golf; Club-Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; Bounty Club (in collaboration with Justin Timberlake), an exclusive 18-hole golf course project near downtown Nashville; PAYNTR Golf, a performance footwear leader driven by biomechanics-led design and a proprietary propulsion technology; 8AM Travel, curating global unparalleled golf experiences that bring global destinations to life; and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.
For more information, visit www.truespecgolf.com.
CONTACT:
PRCG | Sports
(212) 683-8100
Jim Rocco jrocco@prcg.com
Cris Bruce cbruce@prcg.com
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