Brentwood, Tenn. – Two more global titles for Softspikes this weekend, as winners on both the DP World Tour and PGA Tour trusted the brand’s performance innovation to deliver under pressure.
In Abu Dhabi, the champion held his nerve in a sudden-death playoff to claim the Abu Dhabi HSBC Championship, converting an eight-foot birdie putt on the first extra hole to seal victory. The 30-year-old finished the week at 25-under-par, adding another Rolex Series title to his résumé after a composed final round featuring seven birdies and two bogeys.
The DP World Tour winner was wearing ECCO shoes fitted with Softspikes Pivix, ensuring consistent traction and stability throughout the decisive final day.
Over in Mexico, another Softspikes wearer continued a standout season with a superb closing 63 to clinch the World Wide Technology Championship at El Cardonal. His bogey-free final round included a blistering run of five straight birdies from the eighth, capped by long-range conversions on both the 11th and 12th to surge clear of the field.
The PGA Tour winner was wearing FootJoy shoes featuring Softspikes Pulsar, once again proving the performance edge trusted by the world’s best. Among the top 39 finishers, 35 chose replaceable cleats over spikeless or tennis-style footwear, highlighting the traction advantage Softspikes continues to deliver week after week.
The victory marked his third PGA Tour title of the year, moving him into the world’s top ten and placing him alongside some of the game’s biggest names as a three-time winner in 2025
“Another weekend where Softspikes have played a crucial role in delivering consistency and control when it mattered most,” said Joe Henderson, President of PrideSports. “Traction isn’t a small detail; it’s a fundamental part of performance. These results show exactly why so many players trust Softspikes to help them compete and win at the highest level.”
With both champions relying on Softspikes for grip and control, the brand continues to dominate leaderboards across tours, reaffirming its position as the trusted choice of professionals when it matters most.
Tour players change grips and traction regularly based on course conditions, but amateur golfers rarely think about the impact wearing spikes has on consistency and distance. To achieve optimal performance benefits, golfers should replace their spikes every 15 rounds.
For more information on replaceable traction and to shop all Softspikes models visit www.softspikes.com
Follow Softspikes on social media at:
Instagram: @softspikesgolf
Facebook: @softspikes
Twitter: @softspikesgolf
About Softspikes:
Softspikes is the #1 spike on the PGA Tour and leader in golf cleat technology. Manufactured by PrideSports® and founded in 1993 following a winter metal spike “ban” endorsed by several U.S. State Golf Associations, Softspikes became the industry’s first and only patented non-metal cleat. Offering enhanced traction, added comfort and improved performance, Softspikes replacement spikes can be purchased on Softspikes.com or through major retailers, sporting goods and golf specialty stores and pro shops nationwide.
Media Contact: Andrew Boxer, andy@front9group.com