The LM1 portable launch monitor delivers essential performance data to help every golfer practice smarter.
Edinburgh, Scotland, UK – Shot Scope, an industry leader in performance driven golf technology, today announces the official availability of the new LM1 Launch Monitor delivering accurate, easy to understand performance data in a compact, affordable device. Designed to make data driven practice accessible to every golfer, the LM1 is available for $199.99 MSRP with no subscription fees.
The all new LM1 marks a pivotal step in Shot Scope’s evolution toward a seamless, 360-degree on and off course product ecosystem. Built on the brand’s mission to help golfers play better through meaningful insights, LM1 strips away complexity to focus on the metrics that golfers actually need – presented in a format that is simple, intuitive, and immediately actionable.
“The launch of LM1 marks a major step forward in our mission to give every golfer access to technology and products that genuinely help them play better.” said David Hunter, CEO of Shot Scope. “By combining powerful data with an easy to use design, LM1 delivers the accuracy and insight golfers expect, at a price point that opens the door for more golfers to benefit from true performance data. It’s an exciting milestone for us and for the future of accessible golf technology.”
Powered by Doppler radar technology, the LM1 measures five key performance metrics for effective practice: club speed, ball speed, smash factor (calculated in real time), carry distance, and total distance. By capturing both swing and ball data, LM1 gives golfers a clear understanding of how efficiently they generate speed and convert it into distance – critical insight for improving consistency and optimizing equipment and swing changes.
Designed for versatility, the LM1 is compact, lightweight, easy to read with a bright 3.5 inch color display, and straightforward to set up for use both indoors and outdoors. Golfers simply place the device approximately 5ft behind the hitting position, power it on, select a club, and swing away. With up to five hours of battery life, LM1 supports extended range sessions, at home practice, or focused on-course play – bringing clarity and continuity to the improvement process. After practice sessions, the LM1 can sync the session to the Shot Scope App so golfers can evaluate their progress.
Positioned as the ideal portable launch monitor, the LM1 delivers trusted Shot Scope accuracy without the cost or complexity often associated with launch monitor technology. With no ongoing fees, no subscription requirements, and a streamlined user experience, the LM1 lowers the barrier to data-driven improvement while maintaining the performance standards Shot Scope is known for.
For the first time, golfers can connect practice and play in one place, unlocking a clearer, more complete picture of their game. With the launch of the LM1, Shot Scope continues to strengthen its position at the forefront of modern golf technology – empowering golfers of all abilities to practice with purpose and play with confidence.
The addition of the LM1 adds to Shot Scope’s ecosystem of products, covering golfers’ needs and wants both on and off the course, regardless of their budget or tech preference:
- Launch Monitor: The breakthrough LM1.
- GPS Handhelds: The brand-new H50, featuring Green Contour maps for those who look for large, Detailed hole maps.
- Laser Rangefinders: Options ranging from the reliable PRO L2 to the high-performance PRO ZR and PRO L5.
- GPS Watches: Everything from the entry-level G6 to the premium X5 and V5 performance tracking models.
- Performance Tracking: Industry-leading analytics that have already helped hundreds of thousands of golfers save an average of 4.1 strokes.
The LM1 is available for purchase online at shotscope.com, green grass retail locations throughout North America, as well as Dicks Sporting Goods, PGA Superstore, Worldwide Golf Shops, Playbetter, and Carls Golf Land.
For more information on the LM1 visit: https://shotscope.com/shop/products/golf-launch-monitors/lm1-launch-monitor/
About Shot Scope
Shot Scope Technologies (www.shotscope.com), founded in 2014 and headquartered in Edinburgh Scotland, offers a range of industry-leading products that improve the way golfers access distances on the golf course, through both GPS wearables and laser rangefinders. Their innovative shot tracking devices record over 100 statistics, enabling every golfer to analyze their round, know their game, and help shoot lower scores. Shot Scope products have collected over 460 million shots and been used by hundreds of thousands of golfers worldwide, who enjoy lifetime free updates and no subscription fees – helping them to save an average of 4.1 strokes. The team consists of technology experts, golfers, and a former Walker Cup player who are passionate about driving game improvement and enjoyment through the most expansive and accessible lineup of golf products on the market.
MEDIA CONTACTS:
Kevin Frisch PR
Joanne Miller
(815) 603-5119
joanne@kevinfrischpr.com
Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com
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