National Leader in PGA-Caliber Custom Putting Greens, Premium Artificial Grass Lawns and Performance Turf Systems, for Residential, Commercial and Athletic Applications, Aligns with Troon to Drive Marketing and Sales Programs Among Golf Operators, Homeowners, HOAs and More
Scottsdale, Ariz. – Troon Partners Network, a division of Troon®, the leader in providing golf and club-related leisure and hospitality services, today announced Celebrity Greens, a national leader in PGA-caliber custom putting greens, premium artificial grass lawns, tee lines, driving ranges, target greens and other performance turf systems, as the Company’s newest Preferred Partner.
Through a multi-year partnership, Celebrity Greens will have access to a suite of marketing assets to connect their products and brand with Troon’s mass global golf audience including golf facility operators, homeowners and HOAs across the country. As a Preferred Partner, they will receive extensive promotion across Troon-affiliated properties worldwide including special event activations, integrated marketing campaigns and digital engagement connecting the brand with serious golfers around the world.
Today, specializing in residential, commercial and athletic applications, Celebrity Greens’ custom solutions include putting greens, artificial grass lawns, pet turf, playground surfaces, and performance sports turf—engineered for durability, safety, and low maintenance. Headquartered in Scottsdale, Arizona, Celebrity Greens also offers its synthetic golf green design and construction services to private homeowners and builders throughout the United States.
“Celebrity Greens is a great addition to the Troon Partners Network, as they offer a broad range of products for B-to-B and B-to-C audiences that align perfectly with the business and consumer sectors that we service everyday around the country,” said Ryan Pensy, Vice President of Strategic Partnerships, Troon Partners Network. “Through direct marketing and networking across our worldwide portfolio of properties, Celebrity Greens will have access to custom programming to promote their products, programs and services.”
“We are excited to partner with Troon, as they reach the very consumer and business audiences we are targeting with our products and services at Celebrity Greens,” said Weston Weber, Co-Founder & President of Celebrity Greens. “Our golf-focused turf capabilities for business operations, combined with synthetic golf green design and construction services for private homeowners and builders throughout the United States, make Troon an ideal partner for Celebrity Greens.”
Celebrity Greens is the latest company to join the Troon Partners Network. From golf, sports and leisure brands to the airline, automotive, food and beverage, and financial services sectors, Troon partners can secure exclusive status that provides direct marketing to millions of golfers every day. Today, through Troon Partners Network, companies/brands enjoy a range of partnership levels, from preferred to official status, and receive custom programming designed to fit the marketing needs of each respective product or service being offered.
Adds Pensy, “Troon Partners Network has grown significantly during the past several years with a stable of both endemic and non-endemic companies/brands joining our platform to connect with our serious, avid golfers. Whether large or small, we cater to each company/brand individually and design high-impact marketing programs and activations to elevate their image and awareness through our various golf, leisure and hospitality audiences.”
For more information on marketing programs available through Troon Partners Network, contact Sabrina Hale at sabrina.hale@troon.com.
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 950-plus locations in 45-plus states and 40-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, True Club Solutions, RealFood Hospitality, Strategy & Design and RF DesignStudio, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com.
About Celebrity Greens
Celebrity Greens is headquartered in Scottsdale, Arizona and specializes in the design and installation of world class synthetic golf greens, signature par 3 golf holes and short courses, and PGA caliber short game areas for residential and commercial applications worldwide. Celebrity Greens has a network of 60+ offices throughout the world and is regarded as the premier synthetic golf and landscape company with over 29 years of industry experience and expertise. The Founders of Celebrity Greens have led the industry since 1996 and have designed and installed golf greens for over 75 PGA Tour Players, elite athletes, celebrities and avid golfers and have installed tens of thousands of synthetic turf projects all over the world including tee lines, short courses, artificial lawns, pet turf, playgrounds, sports fields, and other indoor and outdoor recreational surfaces. Celebrity Greens is a TenCate company. With more than 300 years of expertise and nearly 5,000 employees worldwide, TenCate is a global company with strong local roots. TenCate provides high-performance turf systems for sports, landscaping, and outdoor living in more than 60 countries. For more information, visit www.celebritygreens.com.
Media Contact:
Rob Myers
Troon
480.477.0506
rmyers@troon.com
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