TINLEY PARK, Ill. — Bettinardi Golf today unveiled the next evolution of its longtime BB Series, introducing a fully redesigned lineup featuring the company’s newest face-milling technology and refined shaping throughout. A cornerstone of Bettinardi’s milled putter offering for more than two decades, the 2026 BB Series debuts VDF (Variable Depth Flymill) Face Milling, a new finish, and seven updated blade and mallet designs. As part of this evolution, the BBSeries will also roll the INOVAI and Studio Stock lines into a single, expanded family, simplifying Bettinardi’s production lineup while retaining the shaping philosophies and performance characteristics players know from each line.
The 2026 update is the most significant redesign in the history of the BB Series, while the line maintains the classic proportions and one-piece milled feel golfers know and love from Bettinardi. Each model has been refined through extensive Tour feedback, modern machining, and a focus on delivering more consistent distance control across the face.
New VDF (Variable Depth Flymill) Face Milling
The centerpiece of the updated BB Series is Bettinardi’s VDF (Variable Depth Flymill) Face
Milling, engineered to provide more predictable distance control across the entire face. Developed through extensive testing with Quintic, the new face pattern produced approximately 30% less variation in effective distance and over 40% less variation in topspin across the top, middle, and lower positions of the face when compared to a traditional flymill design.
By tuning the geometry of nine individual milling zones, the VDF face milling maintains energy transfer more evenly across the face and reduces the speed drop-off common on mis-hits. The result is a more consistent roll profile and tighter dispersion in distance—allowing players to control speed more effectively even when contact varies. This performance enhancement is achieved while preserving the responsive feel and feedback of Bettinardi’s one-piece milled construction.
Refined Shaping and Modernized Components
Every head shape in the BB Series has been updated with cleaner lines, refined features, and balanced proportions shaped by Robert and Sam Bettinardi and Bettinardi Tour staff feedback. The lineup includes a mix ofblades, compact mallets, and full-body mallets—each built to inspire confidence at address while preserving theiconic BB aesthetic.
All models feature:
- Savannah Blue PVD finish for durability and unique design aesthetic
- Tour-grade Brushed Nickel shaft to enhance feel and stability
- One-piece 303 Stainless Steel construction, milled in-house in Tinley Park, Illinois
The integration of new face technology and refined geometry positions the new BB Series as Bettinardi’s most cohesive and performance-driven line to date.
QUOTES
Sam Bettinardi, President – “The BB Series has been part of who we are for decades, and this update is the most ambitious one yet. Byintroducing VDF Face Milling and refining every shape through Tour input, we created a line that deliversconsistency and feel in a way that truly benefits all golfers. The nine-zone milling pattern was engineered for thereality of the game: not every putt is hit perfectly, and players will notice more consistent speed control acrossthe face—a difference they’ll feel immediately on the greens.”
Robert J. Bettinardi, Founder – “Our focus was to preserve what has always defined the BB line—classic shapes, responsive feedback, and ourone-piece milling—while advancing the technology that influences performance. The new VDF Face is ameaningful step forward.”
PRICING, AVAILABILITY & KEY DATES
- Media Embargo: January 20, 2026
- Pre-order Begins: January 20, 2026, at com, Studio B Oak Brook, and authorized Bettinardi dealers
- In-Store Availability (US): Early February 2026 at com, Studio B Oak Brook, and Authorized Bettinardi dealers
- In-Store Availability (International): March 2026
- Pricing: $495
ABOUT BETTINARDI GOLF
Bettinardi Golf is a family-owned, precision-equipment manufacturer based in Tinley Park, Illinois. Since 1998,Bettinardi has designed, milled, and assembled its putters in the United States, earning more than 100professional victories worldwide. Led by founder Robert J. Bettinardi and his son Sam Bettinardi, the company is known for advancing putter innovation through meticulous engineering, one-piece milling, and the highest standards of American craftsmanship.