Leading Brands Expand Their Commitment to Team Golf in WTGL’s Inaugural Season
PALM BEACH GARDENS, Fla. – WTGL, the new women’s team golf league from TMRW Sports in partnership with the LPGA, today announced its roster of partners for the league’s inaugural season which launched on Sunday, Nov. 8. The group features established TGL presented by SoFi partners expanding their relationships to WTGL, along with brands entering new partnerships across both leagues.
The inaugural partner roster reflects growing brand interest in WTGL’s modern team format and its platform for showcasing the world’s best women golfers in a fast-paced, technology-driven competition. Partners will connect with fans through a range of broadcast, in-venue, digital, social and hospitality opportunities throughout the season.
“The response from brands to WTGL reinforces the opportunity we see to build a distinctive platform around the world’s best women golfers,” said Jason Langwell, chief revenue officer, TMRW Sports. “We are proud that so many TGL partners are expanding their commitment to WTGL, while new partners are choosing to join both leagues. Together, this group will help us create meaningful fan experiences and establish a strong commercial foundation for WTGL’s inaugural season and beyond.”
TGL Partners Expanding to WTGL
Twelve brands with existing TGL relationships will extend their partnerships to WTGL for its inaugural season:
- Businessolver (Founding Partner and Official Benefits Technology Partner) – Businessolver is one of the original Founding Partners for TGL presented by SoFi and today they have been announced as a Founding Partner and the Official Benefits Technology Partner of WTGL. Businessolver’s partnership with WTGL reinforces the two companies’ shared values to reimagine the future with people and technology at the forefront. Businessolver will sponsor a variety of elements tied to WTGL’s competition, including sponsorship of WTGL’s referee and the gameplay rules that are featured in broadcast and across WTGL digital and social platforms.
- AT&T (Official Connectivity Provider) – AT&T powers the connectivity blueprint at SoFi Center for TGL and will continue to do the same for WTGL, providing the high-capacity internet, Wi-Fi, secure network and cloud connectivity, and fiber connectivity that bring together match, in-venue and broadcast technology. AT&T will bring the WTGL sponsorship to life through integrated, fan-facing broadcast moments, digital and social content, and sponsorship of the TGL/WTGL mobile app.
- Best Buy (Official Retail Technology Partner) – As one of three Founding Partners for TGL’s inaugural season, Best Buy has played an integral role in the success of the first two seasons for the men’s team golf league. And now that partnership will extend into WTGL’s debut season, where Best Buy will be the presenting sponsor of WTGL’s Analyst Desk and maintain naming rights to a field level hospitality space throughout the WTGL season.
- CapTech (Official Data and Scoring Partner) – CapTech, an AI-first consulting firm, partnered with WTGL to develop the tech-forward league and bring data-driven insights into competition. As a key technology partner, CapTech developed ScoreSight, WTGL’s proprietary scoring system, supporting the league’s dynamic competition, broadcast, and fan experience.
- Greyson (Apparel Provider) – Greyson will serve as the outfitter of WTGL’s ball runners, referees, grounds crew, digital media announcers, executive staff and ESPN / ION announcers.
- New Era (Official Headwear) – New Era will exclusively produce and market the annual official “Championship” headwear that will be distributed to all on-field players and guests during the WTGL trophy presentation. New Era will also be the Official Cap for all referees, grounds crew members and ball runners at every WTGL Match this season.
- OMEGA (Official Timekeeper) – OMEGA, the Swiss luxury watchmaker, joins WTGL as the Official Timekeeper, bringing its legacy of precision, innovation and performance to the league’s fast-paced, technology-driven golf competition. The partnership will connect OMEGA’s expertise in timekeeping with the excitement and pressure of competition.
- PGA Tour Superstore (Official In-Store Retail Partner) – PGA Tour Superstore, the leading destination for golf equipment, apparel, and accessories, is the Official In-Store Retailer of Licensed Merchandise for WTGL. Through its nationwide network of more than 80 stores, the retailer offers a wide assortment of officially licensed apparel, headwear, and accessories, giving fans new ways to represent their favorite teams and connect with the league. As the only national golf retailer with a dedicated Golf Simulator Showroom in every store, PGA TOUR Superstore also gives fans the chance to test the Full Swing KIT, the same launch monitor used in WTGL competition. To shop WTGL merchandise and explore the Golf Simulator Showroom, visit www.pgatoursuperstore.com.
- Shriners Children’s (Official Children’s Hospital) – Shriners Children’s
, a global leader in pediatric specialty care, innovative research and medical education, is expanding its partnership with TGL to include WTGL. This sports platform will further share the healthcare system’s mission of improving and transforming the lives of children worldwide, regardless of families’ ability to pay or insurance status. The WTGL partnership will include custom activations across WTGL’s broadcast, digital and social channels, focusing on the “Week of Extraordinary.” Patients from Shriners Children’s will also receive one-of-a-kind opportunities to interact with LPGA stars. - SmartPin (Official Flagstick Technology) – SmartPin Cam, the Official Flagstick Technology of TGL presented by SoFi, has played a key role in enhancing the league’s broadcasts during its first two seasons, receiving a 2026 Sports Emmy nomination for the George Wensel Technical Achievement Award. And now SmartPin will do the same for WTGL’s inaugural season, capturing immersive 360º broadcast-quality video of WTGL’s action on and around the tech-infused GreenZone at SoFi Center during each match.
- SoFi (Official Bank Partner) – SoFi will serve as WTGL’s inaugural Official Bank Partner, building on its multi-year partnership with TMRW Sports, which includes TGL presented by SoFi, the SoFi Cup and SoFi Center, the state-of-the-art home of both leagues in Palm Beach Gardens, Florida. As TMRW Sports expands the TGL platform into women’s golf, SoFi is proud to help bring WTGL to life, supporting the women athletes, shaping its future and helping the league build its audience from day one. Through this partnership, SoFi will help WTGL elevate its athletes, create new ways for fans to experience the sport and inspire fans to get their money right.
- SYNLawn (Official Synthetic Surface) – Since TGL launched in 2025, PGA Tour stars have competed on SYNLawn’s greens and short-game complex in front of national audiences at the award-winning SoFi Center. And now, as the Official Synthetic Surface Partner of WTGL, SYNLawn will continue to deliver a synthetic playing surface engineered to meet the standards of the best LPGA players in the world.
WTGL also welcomes two brands entering new relationships across both WTGL & TGL:
- Go Rentals (Official Car Rental Partner) – WTGL will use Go Rentals as the exclusive provider of rental vehicles for players, TMRW Sports employees, investors and team executives for matches and other WTGL operational needs.
- Topgolf (Official Driving Range) – The previously announced partnership will bring WTGL and TGL presented by SoFi experiences to Topgolf venues and Toptracer Range facilities around the world, including opportunities to play official competition holes, attend watch parties and participate in promotions and exclusive experiences tied to the leagues’ upcoming seasons.
About WTGL
Created by TMRW Sports in partnership with the LPGA, WTGL is a new women’s team golf league which launched on Sunday, Nov. 8. Building on the foundation of TGL presented by SoFi, WTGL will feature teams of the world’s best women golfers competing in a season-long, fast-paced team match play competition. WTGL’s home is the custom-built SoFi Center, a tech-infused venue on the campus of Palm Beach State College in Palm Beach Gardens, Fla. The five teams for WTGL’s inaugural season are Atlanta Drive GC, Boston Common Golf, Los Angeles Golf Club, Motor City Golf Club and New York Golf Club. To learn more about WTGL, its teams, rosters, competitive format and technology, visit WTGLGolf.com.
Media Contact:
Adam Freifeld
Adam.Freifeld@TMRWSportsGroup.com
917-597-7762
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