Black Friday is November 27 this year. Vice Golf didn’t wait.
The direct-to-consumer ball maker flipped its Black Friday deals page live well ahead of Thanksgiving, and unlike most “early Black Friday” events that turn out to be a 10% coupon and a banner ad, this one has real numbers on it. Tour-level urethane balls at 20–25% off. Free ball packs stacked onto club sets. Daily drops that rotate out.
Which raises the only question that matters: is any of it a good deal, or is it the same perpetual discount dressed up in tinsel?
Here’s the honest read.
The ball deals: this is where the value is
Vice’s whole pitch is that it sells cast urethane, tour-caliber balls without the retail markup the big brands bake in. That pitch only gets better when the prices drop, and right now they’ve dropped.
| Ball | Sale price | Regular | You save |
|---|---|---|---|
| Vice Pro Plus | $31.99/dozen | $41.99 | 24% |
| Vice Pro Plus Tracer | $33.99/dozen | $43.99 | 23% |
| Vice Pro | $29.99/dozen | $39.99 | 25% |
| Vice Pro Air | $29.99/dozen | $39.99 | 25% |
| Vice Tour | $24.99/dozen | $29.99 | 17% |
| Vice Drive | $15.82/dozen | $19.99 | 21% |
| 24-Ball Variety Pack | $67.50 | $89.99 | 25% |
At $31.99, the Pro Plus is the headline. That’s a three-piece cast urethane ball — the category that normally retails in the $45–55 range from the legacy brands — sitting at roughly what you’d pay for a mid-tier ionomer ball. If you were going to spend $30 a dozen on balls this winter anyway, the upgrade is effectively free.
The Pro vs. Pro Plus decision. Vice positions the Pro Plus for higher swing speeds and more greenside spin; the Pro is the softer, more forgiving sibling at $2 less per dozen. Two dollars is not a decision. Pick based on how you actually play, not the price tag — if you’re losing a sleeve a side, buy the cheaper one and stop overthinking it.
The sleeper: the 24-Ball Variety Pack at $67.50. If you don’t know your ball yet, this is the cheapest fitting you’ll ever do. Twenty-four balls across models, $2.81 a ball, and you come out the other side knowing what you should be playing. That’s better use of $67 than a single dozen of something you guessed at.
Where the discount is thinnest: the Vice Tour at 17% and the new Off-White Tracer colorway, which sits at $36.99 from $46.99. Fine balls. Just not the reason to click.
Club sets: the free-ball stack is the actual offer
Vice is running a free Variety Pack with eligible packaged sets, and free Junior Pro balls with junior sets. Read that as: the discount on the clubs is modest, and the sweetener is inventory they can afford to give away.
That’s not a complaint. A free 24-ball pack is $67.50 of value at current sale pricing, and if you’re buying a full set for a beginner or a junior, balls you don’t have to think about are genuinely useful. Just don’t let the freebie talk you into a set you weren’t already considering. Club sets are a fit decision first, a discount decision never.
Vice also has its Horizon rangefinder and cart, carry, and travel bags in the holiday mix. If you’re shopping for a rangefinder, the sale price is worth a look — but check the current price against the market before you buy, because rangefinder pricing is volatile and “on sale” is doing a lot of work in this category year-round.
What to skip
Don’t buy balls you can’t lose. If your course is closed for the season and your next round is in March, buying six dozen now is just warehousing. The sale will come around again — Vice runs drops constantly.
Don’t chase the daily deals. The page rotates offers day by day, which is designed to make you check back and buy something you didn’t need. If the ball you want is discounted today, buy it today. If it isn’t, wait. The rotation is marketing, not scarcity.
Don’t buy a club set as a “deal.” Get fit or at least get the specs right first. A discounted set that doesn’t fit your swing is a more expensive mistake than a full-price set that does.
The practical move
If you’re buying for yourself: two or three dozen of your ball at 25% off is the clean, obvious play, and it’s the one deal on the page with no asterisk.
If you’re buying a gift: the 24-Ball Variety Pack at $67.50 is the safest golf gift on the market — it fits every handicap, needs no sizing, and doesn’t require you to know their swing speed. Pair it with the fact that it’s 25% off and you look like you did research.
One caveat worth stating plainly: Vice’s holiday page is built around daily deals, so prices and offers will move between now and Cyber Monday. Check the Black Friday page for what’s live before you check out, and check the promo codes page for anything stackable. We’ll update this post if the headline offers change.