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Wilson unveils new AI-powered custom fitting tool

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Wilson Golf is launching a first-of-its-kind technology that it says is set to radically change the game for both golfers looking for the most advanced custom fitting experience.

Wilson Fit AI is a mobile app-based fitting tool that combines a pioneering Wilson black box algorithm with Blast Motion, the industry-leading motion analysis technology, to deliver a more efficient and engaging fitting process.

Utilising a Wilson iron with a Blast Motion sensor embedded into a standard grip, club fitters will be able to provide real-time feedback for every aspect of a golfer’s swing. It will only take a few swings to understand a golfer’s swing profile and provide the fitter with the knowledge to recommend the perfect set of Wilson customised irons, along with the ideal head model, shaft type and grip for each golf club.
The versatile mobile app-based fitting tool uses a combination of high-G and low-G accelerometers and gyro to capture approximately 12,000 data points per swing with a high degree of accuracy and consistency. The Wilson black box algorithm then processes the information to generate a custom-fit iron recommendation in as few as five swings – based on swing plane, shaft load, wrist hinge, club face closure and swing tempo.Swing data from every single fitting across the globe will then optimise the AI algorithm to enhance each fitting session and make the club recommendations even more accurate over time.

Wilson Fit AI powered by Blast Motion will be available at club fitting retailers across the UK from January.

Alongside the new fitting technology, Wilson is set to launch a new range of Staff Model irons early next year, following the success of the reintroduction of the Dynapower range earlier this year.

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