The all-new HB SOFT 2 Putter line from CLEVELAND GOLF features no fewer than nine stroke-specific models designed to enhance players performance on the greens in a finely tuned, near-custom putter.
Due to hit pro shops and golf retail outlets from February 24, the new range caters for all the different stroke types by utilising a variety of appropriate hosel, shaft and grip combinations for both face-balanced and moderate toe hang models, ensuring each putter is built to match the player’s individual stroke.
“We want golfers to stand over their ball knowing their putter is going to be in sync with their stroke,” said Jacob Lambeth, R&D Research Engineer Supervisor at Cleveland Golf. “With nine models to choose from, there’s an HB SOFT 2 that can fit your needs on the greens and golfers will be able see and feel the difference of having a putter designed specifically for their stroke.”
Speed Optimized Face Technology
A key feature of the HB SOFT 2 is Speed Optimized Face Technology (SOFT). SOFT uses individualized milling patterns in each model to normalize ball speed across the putter face, resulting in more consistent distance regardless of where the putt is struck. These unique milling patterns are carefully aligned to each head shape’s Centre of Gravity, MOI, and weighting profile.
To further enhance swing feel, a 20g counterbalance weight in the butt end of the shaft is included in each HB SOFT 2 model 35 inches and over. This provides consistent feel, regardless of shaft length, giving golfers the confidence to execute their strokes with precision.
Based on stroke type and alignment preferences, HB SOFT 2 features Cleveland’s custom-made pistol grips. For a slight arc stroke type, the HB SOFT 2 Pistol grip has a classic look and allows the hands to naturally turn over through the stroke. For those with a more ‘straight back, straight through’ motion, HB SOFT 2 Pistol Oversize grip promotes a stable stroke, while still maintaining feel and control.
HB SOFT 2 also introduces a completely new head shape to Cleveland’s putting matrix, the HB SOFT 2 RETREVE, which is the company’s first ever putter with the ability to pick the ball out of the hole, or from any surface without having to bend over to grab it.
All models are priced at £139 and will be available to buy from February 24.
To learn more about the new HB SOFT 2 Putter line and to find a retailer near you, visit eu.dunlopsports.com/cleveland-golf