CARLSBAD, CA — ARETERA Golf, a rising innovator in premium golf–shaft engineering, proudly announces the launch of its newest line of performance woods shafts: the AO2. Designed from the ground up to deliver unfiltered power, superior stability, and unreal feel, AO2 marks a major advancement for competitive players and dedicated golfers seeking next-level consistency off the tee and from the fairway.
AO2 stands in a class of its own with intelligent design, fine-tuned craftsmanship, and meticulous manufacturing. Active in the handle and firm mid to tip, the AO2 converts premiere engineering into shot repeatability.
“AO2 represents everything ARETERA stands for: a relentless craving for improvement combined with our ability to innovate game-changing, head-turning products that make better players” said Alex Dee, co-founder of ARETERA Golf.
Key Features of the new AO2:
- Premium Materials: We utilize premium, ultra-high modulus, exotic fibers including the use of a proprietary blend of fibers woven into a flat, spread tow weave called POWERGRID™ – delivering unmatched stability without adding weight.
- Advanced Architecture: Our Coreless Design eliminates the industry standard of a bias core and instead integrates bias plies throughout the shaft wall from the inside out providing inertial balance between bending stiffness and torsional stability.
- Build Precision: Our fine-tuned engineering techniques, utilizing up to 4 times as many material plies, yield a balanced, concentric and consistent product.
AO2 will be available in two profiles, Blue and Gray, and in 22 weight and flex combinations to accommodate a variety of swing speeds and playing styles. Early prototypes have already undergone extensive testing with fitting partners and competitive players, producing standout feedback on feel, stability, and overall performance.
ARETERA AO2 woods shafts are now available through leading fitting partners and specialty retailers.
About ARETERA Golf
ARETERA Golf designs and manufactures high-performance golf shafts using advanced materials and engineering principles typically reserved for aerospace and elite sporting applications. Dedicated to creating equipment that elevates a golfer’s natural abilities, ARETERA combines precision, technology, and craftsmanship to deliver products trusted by fitters and players worldwide. The name ARETERA is derived from the Greek word “Arete”, a Greek philosophy centered around “Excellence in everything you do,” and is built into our brand ethos. Curiosity, inquiry and wisdom from our past drive us to challenge the status quo and push the boundaries of engineering and product performance.
For more information, please visit our website at: www.areteragolf.com
Media contact: marketing@areteragolf.com