Las Vegas, NC & Anaheim, CA — WAAC (Win At All Costs), a bold and contemporary golf apparel brand born in Korea has partnered with RepSpark, a leading provider of digital solutions for B2B wholesale e-commerce.
Through this partnership, WAAC aims to accelerate its entry into the U.S. golf retail markets to bring its playful, performance-infused apparel to new audiences.
RepSpark has shown that it can improve brand visibility across golf shops, resort destinations, country clubs, and specialty retailers, which is a large part of why WAAC chose the company as its B2B ecommerce platform.
The brand intends not only to grow its golf apparel lines but to expand into lifestyle pieces, content, and licensing, all anchored by its signature identity and bold aesthetic.
“As a new brand, I could efficiently meet many customers in the golf industry, and I thought that a customized B2B format for customers and brands would help the WAAC brand grow further,” said Won Chung, Managing Director, WAAC.
What You Want to Know About WAAC
WAAC launched in 2016 in the Republic of Korea with a mission to reshape golf fashion. The name is an abbreviation of “Win At All Costs!”, but the brand embraces it with a spirited twist: “Wag it!,” which is an idiom that essentially represents the playful notion of using clever distractions to gain an edge.
WAAC brings together the heart of a child dreaming of victory with witty, unconventional ideas that challenge traditional golf stereotypes.
From its proprietary character “Waacky” to vibrant, eye-catching prints, WAAC reinterprets golf style with personality and energy. Rather than cater purely to classic traditions, the brand delivers clothing that performs on the course and stands out off of it.
Most of their tops are tested to UPF 50+, fabrics are quick-dry, stretchable, and UV-protective, and designs are engineered to balance fashion with functional play.
WAAC has also provided uniforms for national teams such as Korea’s golf delegation in the Tokyo Olympics.
Why RepSpark?
WAAC selected RepSpark because the platform offers a robust, customizable B2B solution tailored to fashion and specialty brands. Through RepSpark, WAAC will gain access to tools that enable:
- Real-time inventory visibility
- Seamless wholesale ordering
- Custom product assortments for retailers
- Advanced analytics and reporting
- Direct access to golf shops, pro shops, resort retailers, and specialty buyers nationwide
“We’re excited to welcome WAAC into the RepSpark community,” said Meghann Butcher, CEO of RepSpark. “With their playful gear and fresh approach to apparel for the golf industry, WAAC is exactly the kind of brand our network is eager to discover and stock.”
About WAAC
WAAC, founded in 2016 in Korea, is a contemporary performance golf apparel brand that blends bold design, clever character, and functional innovation. Inspired by the energetic spirit of “Win At All Costs” and embodied through its mascot “Waacky,” WAAC challenges the status quo of golf fashion with eye-catching patterns, high-performance materials, and a playful edge that extends from course to casual wear. For more information, visit waacshop.com.
About RepSpark Systems
RepSpark is a leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark enables brands and buyers to connect, place orders, access digital line sheets, and monitor analytics 24/7. Founded in 2007 and headquartered in Anaheim, CA, RepSpark empowers brands to scale wholesale operations and better serve their retailer networks. Visit repspark.com to learn more.
Contact
Eric Gandarilla
Content Marketing Manager
eric.gandarilla@repspark.com
www.repspark.co