Premium brand-agnostic club fitting company breaks ground with first location in “Music City”
NASHVILLE, TN — True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that they have partnered with Intown Golf Club, the premier indoor private golf facility, to open their first location in the Nashville area. True Spec Nashville is celebrating its grand opening today and is currently booking appointments for fittings.
True Spec Nashville is the latest in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues across the country.
The premium True Spec Nashville facility features an indoor fitting bay equipped with Trackman launch monitor technology. It is home to True Spec’s brand-agnostic club fitting matrix of more than 70,000 club head and shaft combinations from every major equipment manufacturer, which enables True Spec’s master club fitters to find the best equipment to improve a player’s game. Each club will be custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the club fitting process.
“Nashville has such a diverse, vibrant golf scene with a number of highly regarded public and private courses, and we’re glad we can now serve all the golfers of this community with our world-class club fittings,” said Scott Anderson, president of True Spec Golf. “Intown Golf Club – Nashville is a spectacular facility and it offers the perfect setting for us to work with our clients.”
Atlanta-based Intown Golf Club was founded as a “private, social club for golfers” with the hope of solving the common problems most cities have as it pertains to golf—it’s hard to find the time to play, private clubs are not an option for everyone and public golf courses tend to be overcrowded.
All Intown locations are convenient, modern in design, and offer an exclusive yet inviting retreat. Members can get in a quick round, host business meetings, grab an after-work cocktail, or work on yardages in private bays, using the very latest Trackman simulator technology. Nashville marks the fifth location where True Spec Golf and Intown Golf Club have teamed up, following Atlanta, Charlotte, Columbus-Dublin, and Philadelphia.
“The mission of Intown Golf Club is to provide the type of experience that golfers can’t find just anywhere,” said Michael Williamson, CEO of Intown Golf Club. “The environment we try to create is one that is relaxed yet has the polish and amenities of a private club, so partnering with True Spec is ideal because our philosophies align perfectly.”
Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec’s master fitters are the nation’s undisputed leader in luxury club fitting.
True Spec’s parent company, 8AM Golf, is currently active in the Nashville market as developers of Bounty Club, an exclusive 18-hole golf course project located just 12 minutes from downtown. Bounty Club is being developed in collaboration with 8AM partner Justin Timberlake.
True Spec Nashville is located at Intown Golf Club – Nashville, 2212 12th Ave South, Nashville, TN. Fitting sessions range from $125 to $375 for a full bag fitting. To book a custom-fitting appointment, golfers can visit https://truespecgolf.com/.
ABOUT INTOWN GOLF CLUB
Intown Golf Club seeks to provide an elevated golf club experience with a world-class food and beverage offering that is accessible, convenient, and inviting, bringing together a diverse and well-rounded community of golf enthusiasts and non-golfers alike no matter the weather. Intown Golf Club has five locations nationwide and all feature the latest Trackman golf simulators to provide the most enjoyable and accurate customer experience. The Nashville facility is centrally located in the heart of the city’s 12South district.
ABOUT TRUE SPEC GOLF
True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 44 studios around the world. True Spec Golf’s fitting matrix stocks more than 70,000 possible combinations of club heads and shafts from all leading equipment manufacturers. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance.
True Spec Golf and Bounty Club are part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses — all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM Golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.
Other 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; Nicklaus Companies, the most renowned brand in golf; legendary handmade club maker Miura Golf; Club-Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.
For more information, visit www.truespecgolf.com.
CONTACT:
PRCG | Sports
(212) 683-8100
Jim Rocco jrocco@prcg.com
Cris Bruce cbruce@prcg.com