Mike’s Hard Lemonade® Will Be Served as TGL’s Official Hard Lemonade Partner
Chicago and Palm Beach Gardens, Fla. – TGL presented by SoFi, the primetime team golf league, announced Mike’s Hard Lemonade® as its Official Hard Lemonade Partner. In addition to broadcast, digital, and social marketing opportunities, this multiyear partnership includes branding within SoFi Center’s main concourse and integration into matches with TGL’s Mic’d Up Moment in each broadcast.
“At Mike’s, we celqebrate those who do things their own way, especially when it’s authentic, new or different. TGL fully embodies this mentality by putting a twist on traditional golf,” said Kevin Brady, Vice President of Marketing, Mike’s Hard Lemonade. “As golf attracts a new generation of fans, we want to be right in the middle of the action to inspire those who are squeezed different to celebrate an intense match with a refreshing Mike’s Hard Lemonade.”
“Mike’s Hard Lemonade is a natural addition for TGL’s fan base, and we’re thrilled to bring them on as our Official Hard Lemonade,” said Jason Langwell, Chief Revenue Officer, TMRW Sports. “Their presence will elevate the fan experience inside the venue, and creative integrations like the ‘Mic’d up Moments’ will bring the same energy to the broadcast.”
Mike’s Hard Lemonade is the latest official partner to join TGL’s second season, which returns on Sunday, Dec. 28 on ABC — the broadcast network debut for the league. TGL’s Presenting Sponsor is SoFi, which also is the Naming Rights Sponsor of SoFi Center, and the league has a roster of Founding Partners, including Best Buy, Businessolver, Farmers Insurance, Genesis, Hankook Tires, Proofpoint, and Shriners Children’s.
TGL presented by SoFi Media Hub:
Offering media members a wide selection of downloadable assets, the TGL Media Hub includes player and team images; league and team logos; explainer content; match highlights; overviews of holes; statistics; and more. Media can register now at the TGL Media Hub to apply for match credentials: TGLMediaHub.com.
About TGL presented by SoFi:
Created by TMRW Sports, TGL presented by SoFi features six teams of top PGA TOUR players, including co-founders Tiger Woods and Rory McIlroy, competing in a season-long, fast-paced competition that brings team golf to primetime. TGL’s home is the custom-built SoFi Center, a tech-infused venue on the campus of Palm Beach State College in Palm Beach Gardens, Fla. TGL’s first season concluded in March 2025 with the awarding of the inaugural SoFi Cup to the league’s champion, Atlanta Drive GC, and was recognized with several awards, including the Sloan MIT Sports Analytics Conferences’ Alpha Award for Best Sports Innovation and being nominated for SBJ’s Sports Business Awards Breakthrough of the Year. In addition to Atlanta Drive, TGL’s teams include Boston Common Golf, Jupiter Links Golf Club, Los Angeles Golf Club, New York Golf Club, and The Bay Golf Club, as well as Motor City Golf Club debuting in Season 3, 2027. To learn more about TGL, its teams, rosters, competitive format, schedule, and technology, visit TGLGolf.com.
About Mike’s Hard Lemonade:
Founded in 1999, Chicago-based Mike’s® Hard Lemonade Co. defined the flavored malt beverage category with the introduction of its groundbreaking Mike’s® Hard Lemonade. Twenty-five years later, the Mike’s product line includes Mike’s® Hard Lemonade and Mike’s HARDER® Lemonade. Visit mikeshard.com or follow @MikesHardLemonade on Instagram, Facebook, and TikTok.
Please Drink Responsibly. Premium Malt Beverage with Flavors. All Registered Trademarks used under license by Mike’s Hard Lemonade Co., Chicago, IL.
TGL presented by SoFi Media Contact:
David Schaefer
Business Communications David.Schaefer@TMRWSportsGroup.com
+46702877637 (mobile and WhatsApp) 407-429-8402 (U.S. mobile)