Hankook Is TGL’s Official Tire Partner
Nashville, Tenn. and Palm Beach Gardens, Fla. – TGL presented by SoFi, the primetime, team golf league, announced Hankook Tire as its latest Founding Partner and first-ever Official Tire Partner. This represents the second new, multi-year partnership for TGL’s second season, which returns this winter with its opening match Sunday, Dec. 28 on ABC, the broadcast network debut for the league.
“We are thrilled to join TGL as a global sponsorship partner for Season 2,” said Sanghoon Lee, President & Co-CEO of Hankook Tire & Technology. “Through this partnership, Hankook Tire aims to expand our premium brand value and cutting-edge technology by connecting with the world of sports entertainment, while further strengthening our leadership as a global mobility innovator.”
“As momentum builds for Season 2 of TGL presented by SoFi, we’re continuing to add to the broad spectrum of new global sponsorship partners, including Hankook Tire as our latest Founding Partner,” said Jason Langwell, Chief Revenue Officer, TMRW Sports. “We’re eager to work with Hankook on innovative broadcast integrations within TGL’s matches that will be unveiled this season and welcoming them to SoFi Center as a hospitality destination for their partners and guests.”
Hankook Tire’s partnership includes unique integrations into TGL’s match broadcasts, as well as national ad spots,broadcast visible feature integrations tied to competition, digital and social media content, and in-venue hospitality. As a leading tire manufacturer, Hankook is TGL’s fifth Founding Partner. It joins a roster of Founding Partners, including Best Buy, Businessolver, Genesis, and Shriners Children’s, as well as SoFi as TGL’s Presenting Sponsor and Naming Rights Sponsor for SoFi Center.
TGL presented by SoFi Media Hub:
Offering media members a wide selection of downloadable assets, the TGL Media Hub includes player and team images; league and team logos; explainer content; match highlights; overviews of holes; statistics; and more. Media can register for access and apply for match credentials at TGLMediaHub.com.
About TGL presented by SoFi:
Created by TMRW Sports, TGL presented by SoFi features six teams of top PGA TOUR players, including co-founders Tiger Woods and Rory McIlroy, competing in a season-long, fast-paced competition that brings team golf to primetime. TGL’s home is the custom-built SoFi Center, a tech-infused venue on the campus of Palm Beach State College in Palm Beach Gardens, Fla. TGL’s first season concluded in March 2025 with the awarding of the inaugural SoFi Cup to the league’s champion, Atlanta Drive GC, and was recognized with several awards, including the Sloan MIT Sports Analytics Conferences’ Alpha Award for Best Sports Innovation and being nominated for SBJ’s Sports Business Awards Breakthrough of the Year. In addition to Atlanta Drive, TGL’s teams include Boston Common Golf, Jupiter Links Golf Club, Los Angeles Golf Club, New York Golf Club, and The Bay Golf Club, as well as Motor City Golf Club debuting in Season 3, 2027. To learn more about TGL, its teams, rosters, competitive format, schedule and technology, visit TGLGolf.com.
About Hankook Tire & Technology Co., Ltd.
With unparalleled pursuit of innovation and technological excellence at its core, Hankook Tire & Technology continues to actively invest in the expansion of its essential capabilities to deliver consumers the utmost satisfaction on the road. Currently operating in over 160 countries, Hankook has eight manufacturing facilities and five R&D centers around the world, with over 20,000 highly dedicated professionals. Hankook Tire produces exceptional quality, high-performance radial tires for passenger cars, 4x4s, SUVs, light trucks, campers, trucks, buses and motorsport vehicles.
Hankook Tire & Technology actively participates in global sustainability initiatives and is committed to making the world a better place to live. In recognition of the commitment, Hankook Tire was first recognized by the Dow Jones Sustainability Indices World (DJSI World) in 2011 and more recently has been on the list for the past six years starting from 2016. In addition, the company received the highest rating from EcoVadis Business Sustainability Rating for three years in a row.
TGL presented by SoFi Media Contact:
David Schaefer
Business Communications
David.Schaefer@TMRWSportsGroup.com
+46702877637 (mobile and WhatsApp)
407-429-8402 (U.S. mobile)
Corporate Communications Team, Hankook Tire & Technology Co., Ltd
Joon Jeon / Senior Manager
+82-10-7714-0787
Kj.jeon@hankookn.com
Van-Nessa Hagans / North America / Sr. Brand Communications
vannessa.hagans@hankookn.com
Allison Korea (Global PR Agency in Korea)
Jiyeon Choi / Senior Director
+82-10-8631-3738
Jiyeon.Choi@allisonworldwide.com
Brodeur Partners (North American PR Agency)
Dean Carney
646-746-5607
dcarnery@brodeur.com