The collaboration empowers operators to position their websites as the authoritative source of truth online, supported by accurate Google Business Profiles and AI-ready data.
Upper Arlington, OH — TenFore Golf, a leading provider of golf course management software, has partnered with smbGOLF, the data and consulting company behind Golf Course Technology Reviews and The Tech Caddie Podcast, to help golf course operators take control of their online presence and prepare for the AI era.
Through this partnership, TenFore clients can now access smbGOLF’s Golf Course Search Optimization service — a program designed to improve how golf courses appear across Google, Bing, and AI-driven platforms. The service positions each golf course’s website as the primary and authoritative source of truth, ensuring that all key information originates directly from the course itself. The course’s Google Business Profile is then strengthened as an accurate secondary source, reinforcing the website’s information across Google Search, Maps, and emerging AI platforms.
This process significantly improves a golf course’s opportunity to be accurately represented and included in AI-generated answers and overviews across services such as ChatGPT, Gemini, Claude, and Perplexity. It also enhances how golf courses share public information with Google and Bing, ensuring those systems retrieve the most reliable data directly from the source.
“I’ve been incredibly encouraged by the golf technology community’s support of the mission we’ve defined for operators: Make your website the primary source of truth for every question, every time,” said Mike Hendrix, Founder of smbGOLF. “TenFore is playing a key role in advancing that mission. By partnering with smbGOLF, they’re giving more golf course operators access to tools and data that ensure golfers get the right information directly from the course — not from third parties.”
Hendrix added, “We want to help golf courses win — in fact, lead among SMBs — in the AI age. We don’t want to build websites for golf courses, and we don’t want to take share from great technology companies. By building a partnership like this, we’re able to accomplish all three goals.”
The collaboration allows TenFore to offer a turnkey solution that brings website optimization, Google Knowledge Graph fine-tuning, and AI-readiness to its clients. Golf course operators will benefit from improved search visibility, stronger direct-booking performance, and increased control over how their courses appear across digital platforms.
“Our customers trust TenFore to power their operations, and this partnership helps them win online too,” said Jonathan Wride, CEO of TenFore Golf. “By pairing our technology with smbGOLF’s expertise in AI Optimization and Search Optimization, we’re helping operators ensure their digital presence reflects the same level of excellence they deliver on the course.”
Together, TenFore and smbGOLF are empowering golf courses to thrive in a rapidly evolving digital landscape — one where accuracy, accessibility, and authority determine whether a course is visible to both golfers and AI.
About TenFore Golf
TenFore Golf. TenFore Golf is a 100% proprietary, cloud-based, all-in-one digital technology platform developed for public, private, and resort golf courses, restaurants, and retail establishments. TenFore provides a full suite of Software as a Service (SaaS), integrated tee sheet and point of sale and payment processing, waitlist technology, marketing, innovative hardware, and a partner network of integrated software solutions that includes Google Reserve, Oracle Opera, HotelKey, Gallus, Golf Genius, Metolius, PriSwing, Noteefy, and others. Visit www.TenFore.Golf for additional information.
About smbGOLF
smbGOLF helps golf courses and golf technology companies grow through data, strategy, and marketing services. Its Golf Course Search Optimization program improves visibility across Google, Bing, and AI platforms, ensuring the course website serves as the authoritative source of truth and the Google Business Profile as a verified, accurate extension of it. smbGOLF also publishes Golf Course Technology Reviews and produces The Tech Caddie Podcast.
Media Contact: Mike Hendrix, Founder, smbGOLF