Los Angeles, CA — Spirit Jersey®, the lifestyle apparel brand known worldwide for its iconic oversized silhouette and signature comfort, is proud to announce the launch of its new Golf Division, marking a major expansion into the golf and country club market.
Founded in 1983 in Los Angeles, Spirit Jersey® has been a pioneer in lifestyle apparel for over four decades. Known for creating the original oversized silhouette that became a global collectible, the brand has grown into a heritage name in comfort and self-expression across generations, with a presence in theme parks, resorts, music, sports arenas, and cultural icons around the world.
“To me, golf represents tradition, community, and lifestyle — values that align beautifully with Spirit Jersey®’s heritage of quality and comfort,” said Sandi Little, President of Spirit Jersey®. “As we launch our Golf Division, our vision is to bring that same legacy of storytelling and collectability to the fairways. This expansion is about more than apparel; it’s about creating pieces that golfers and fans alike will treasure on and off the course.”
To lead the division’s entry into the golf market, Spirit Jersey® has hired Pete Kinney as National Sales Manager for the Golf Division. Kinney, a 29-year member of the PGA of America, brings deep experience in the golf industry and long-standing relationships within the community, ensuring Spirit Jersey®’s entry into the category is both strategic and impactful.
The Spirit Jersey® Golf Division will focus on creating premium, collectible pieces designed specifically for golfers and enthusiasts. Plans include collaborations with key partners in the golf industry, innovative apparel that bridges on-course performance and off-course lifestyle, and a full debut at the 2026 PGA Show.
The launch comes as Spirit Jersey® continues to grow its reach in sports, music, theme parks, resorts, and cultural arenas worldwide. The Golf Division will also play a key role in Spirit Jersey®’s long-term growth strategy as it expands into new categories and global markets.
For more information, visit www.spiritjersey.com or contact press@spiritjersey.com.