Brentwood, Tenn. – Softspikes Traction Proves Unstoppable in India. Another week, another win for Softspikes on the world stage. At the inaugural DP World India Championship, the winner trusted To Silver Tornado spikes in his Nike shoes to deliver flawless traction and control during a decisive final-round surge at Delhi Golf Club.
Three weeks since starring as the leading points scorer at the Ryder Cup, it was the same story once again, world-class performance underpinned by world-leading traction. The FedEx Cup champion overturned a two-shot deficit on Sunday with five birdies in seven holes, sealing an impressive two-stroke victory in New Delhi and further underlining the importance of choosing replaceable spikes when it matters most.
“Tour professionals understand that traction isn’t optional, it’s essential,” said Joe Henderson, President, PrideSports. “When the margins are this fine, having complete confidence in your footing is what allows players to swing freely and perform at their peak.”
The win extends an extraordinary run of global success for Softspikes, with the vast majority of recent winners across the world’s leading tours relying on spikes to optimize stability, power and consistency in every condition, on every surface.
Once again, the numbers tell their own story: performance starts from the ground up and that winners wear spikes.
Tour players change grips and traction regularly based on course conditions, but amateur golfers rarely think about the impact wearing spikes has on consistency and distance. To achieve optimal performance benefits, golfers should be switching up their spikes every 15 rounds.
For more information on replaceable traction and to shop all Softspikes models visit www.softspikes.com
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About Softspikes:
Softspikes is the #1 spike on the PGA Tour and leader in golf cleat technology. Manufactured by PrideSports® and founded in 1993 following a winter metal spike “ban” endorsed by several U.S. State Golf Associations, Softspikes became the industry’s first and only patented non-metal cleat. Offering enhanced traction, added comfort and improved performance, Softspikes replacement spikes can be purchased on Softspikes.com or through major retailers, sporting goods and golf specialty stores and pro shops nationwide.
Media Contact: Andrew Boxer
andy@front9group.com