Brentwood, Tenn. – Fresh from an emotionally charged Ryder Cup appearance, one of Europe’s leading players returned to competitive action with a composed and clinical victory at the Alfred Dunhill Links Championship, once again trusting Softspikes to provide the footing needed to conquer three of golf’s most demanding venues.
With rounds played across St Andrews, Carnoustie, and Kingsbarns, the week offered up all the hallmarks of traditional Scottish links golf: wind, rain, soft fairways, and a premium on balance. In such conditions, there is no hiding place for equipment, and the winning player chose a proven combination of Softspikes Metal Stinger and Tornado in Nike footwear to ensure traction remained one part of the game fully under control.
“From the pressure of the Ryder Cup to the unpredictability of links golf, the world’s best players know they need absolute trust in their footwear,” said Joe Henderson, President of PrideSports. “Softspikes provide that trust. Our spikes are engineered for consistency and control, so players can stay focused on the moment, not their footing.”
Just a week after 21 of the 24 Ryder Cup players wore replaceable spikes at Bethpage Black, Softspikes were once again on top. Whatever the conditions, firm, soft, wet or dry, players at the highest level continue to rely on spikes as a fundamental part of their performance. Spikes aren’t a reaction to the weather. They’re a requirement for winning golf.
Tour players change grips and traction regularly based on course conditions, but amateur golfers rarely think about the impact wearing spikes has on consistency and distance. To achieve optimal performance benefits, golfers should be switching up their spikes every 15 rounds.
For more information on replaceable traction and to shop all Softspikes models visit www.softspikes.com
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About Softspikes:
Softspikes is the #1 spike on the PGA Tour and leader in golf cleat technology. Manufactured by PrideSports® and founded in 1993 following a winter metal spike “ban” endorsed by several U.S. State Golf Associations, Softspikes became the industry’s first and only patented non-metal cleat. Offering enhanced traction, added comfort and improved performance, Softspikes replacement spikes can be purchased on Softspikes.com or through major retailers, sporting goods and golf specialty stores and pro shops nationwide.