Industry reception sponsored by Johnnie-O precedes the live runway showcase in The Retreat on the Show Floor
FRISCO, Texas – The 2026 PGA Show, taking place Jan. 20 – 23 in Orlando, Fla., will cap its opening day of exhibits with the return of the popular Fashion Show & Reception on Wednesday, Jan. 21, inside The Retreat in Hall E of the Orange County Convention Center. The Fashion Show Reception is sponsored by Johnnie-O.
Beginning at 5:30 p.m., PGA of America Golf Professionals, golf retailers and industry executives will gather for an opening-day industry reception—an ideal setting to connect with peers, apparel designers and participating PGA Show brands. At 6 p.m., attention turns to the runway as leading apparel and accessory companies debut their newest collections in a high-energy fashion show that highlights innovation, performance and style.
From bold technical pieces to lifestyle-driven looks, attendees will watch new-season designs come to life on the runway, highlighting craftsmanship, fit and functionality for both the fairway and everyday wear. Music, refreshments and informal networking help shape a relaxed evening of fashion and industry connection.
Fashion Show attendees will enjoy opportunities to:
- View Exclusive Collections – Be among the first to experience the newest golf fashion lines and emerging trends.
- Explore Market Insights – Observe real-time reactions as styles debut, helping inform retail buying decisions.
- See Designs in Action – Examine the details and performance of each piece as models showcase movement, fit and versatility.
- Network – Engage with designers, industry leaders and fellow buyers to spark future collaborations.
People’s Choice Awards
Attendees will also participate in live voting for the People’s Choice Awards, recognizing Favorite Men’s Brand, Favorite Women’s Brand and Best Dressed of the show. Winners will be announced immediately following the runway program.
2026 PGA Show Fashion Show Participating Companies
- A.PUTNAM
- Ashworth Golf Company
- Bubble Lifestyle
- Cowboy Golf
- Dolcezza Golfwear
- J.LINDEBERG
- Johnnie-O
- LemonRose Golf
- PXG
- Saint Croix
Participating brands as of 12/11/25. Exhibiting companies interested in limited remaining participation opportunities, please contact Ashley.Mitchell@RXGlobal.com
About the PGA Show
The PGA Show, organized in partnership by PGA Golf Exhibitions (part of RX) and the PGA of America, is the premier destination for the business of golf – a $102 billion industry in the United States. Held annually at the Orange County Convention Center in Orlando, the PGA Show attracts some 30,000 industry professionals from around the world and features the latest innovations in golf equipment, apparel and technology from more than 1,000 of the game’s most recognizable brands, veteran manufacturers and emerging small businesses. In addition to the expansive exhibits, the event delivers expert-led educational sessions, collaborative golf industry programming and many peer-to-peer special events, creating an unmatched industry gathering that drives the global golf industry forward.
For full event and registration details, visit PGAShow.com.
Core PGA Show sessions, built in partnership with the PGA of America, will focus on the Association’s Teaching & Coaching, Executive Management and Golf Operations learning tracks. Additional Golf Industry sessions will cover widespread business subjects such as marketing strategies, culture & diversity, retail operations, member engagement, emerging tech, career development and more. Each learning track offers actionable insights to help professionals grow their expertise, expand their network and earn PGA of America Professional Development Requirement (PDR) credits.
Golf Industry Bootcamp – Tuesday, Jan. 20
Show Week learning begins on Tuesday with the debut of the Golf Industry Bootcamp – an intensive, full-day workshop held before the exhibit hall opens and is designed
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About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the midseason PGA Buying Summitdrive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and Facebook.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visitwww.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
Media Contacts:
PGA Show/Media: Sherry Major, sherry.major@rxglobal.com
PGA of America/Media: Jesse Dodson, PGA, jdodson@pgahq.com