Pukka, America’s Number One Custom Headwear Brand in US Golf, is officially launching in the UK and Europe through a new partnership between Andrew Law, Specialist Sports and The Loop. Built on decades of combined industry experience, the collaboration will introduce Pukka’s signature fully custom, premium headwear model to golf retailers across the region
for the first time.
Known for its quality, speed and complete customization, Pukka has become a mainstay in US pro shops. Its expansion into the UK and Europe brings the same identity-driven retail model to a market that is experiencing renewed growth in participation and increased demand for personal style.
A launch timed perfectly for a changing game…
Since leaving adidas, Andrew Law has advised several US brands expanding internationally. He saw an immediate opportunity in Pukka’s proven model.
Andrew Law: “Participation is up and golfers care more about what they wear than ever before. Headwear has become part of a golfer’s identity. In the US, entire shops are built around custom ranges, and I could see that shift starting here. Pukka gives every club, not just the biggest destinations, access to a premium, fully custom product that showcases who they are.”
A collaboration built on industry expertise…
The launch is being delivered through a three-way partnership:
- Andrew Law leading the UK and Europe market entry
- Specialist Sports managing distribution, operations and retailer support
- The Loop driving creative, marketing and storytelling for the region
With backgrounds across TaylorMade, adidas, FootJoy, Srixon and other major names, the team brings deep knowledge of both the trade and consumer sides of the game of golf.
Ben Davis, Specialist Sports: “For smaller clubs, true custom headwear has not always been practical. High minimums, long lead times and too much risk have put retailers off. Pukka changes that. Clubs can start from 48 caps, split across four colorways, delivered in around six weeks. Strong margins, full creativity and flexibility without tying up huge stock. It is accessible, fast and good business.”
Customization built for modern golf culture
Pukka offers full creative control across panels, colors, stitching, logo placements and beanies. This gives clubs the freedom to create collections that reflect their identity and speak to their membership.
Paul O’Hagan, The Loop: “A club’s logo and colors mean something. When golfers wear them, it strengthens their connection to the community. We want to show retailers how powerful that can be. Our mission is simple: we want Pukka to become the most talked-about headwear brand in golf.”
Ambassador clubs and a first look at the process
Over the coming months, Pukka will work with a select group of ambassador clubs who will develop their own custom collections with support from Pukka’s US design team. Their journey will be shared across trade-focused and regionally tailored social channels to demonstrate the process and the creative potential.
Ben Davis: “Our agents are already out meeting clubs, opening early accounts and showcasing what is possible. The response has been fantastic. For those heading to the PGA Show in Orlando, Pukka will have a major presence. It is an ideal opportunity for UK and European retailers to experience the brand up close.”
Retailers can register their interest by emailing ben.davis@specialistsports.com.
MEDIA ENQUIRIES
This release has been prepared and distributed by The Loop.
For all media enquiries, please contact:
Alex Narey – alex_narey@theloopgc.com
Paul O’Hagan – paul_ohagan@theloopgc.com
ABOUT PUKKA
Pukka is America’s Number One Custom Headwear brand, recognized for premium quality, industry-fast turnaround times and full customization. Supplying many of the biggest clubs and resorts in the US, Pukka delivers headwear designed around each customer’s identity and offers creativity, flexibility and strong margins for golf retailers of every size.
ABOUT SPECIALIST SPORTS
Specialist Sports is a leading sports distribution and operations partner in the UK. The company provides brands and retailers with industry-leading infrastructure, support and market expertise across the sports and golf sectors.
ABOUT THE LOOP
The Loop is a full-service golf PR and marcomms agency headed by partners Mike Harris, Paul O’Hagan, Alex Narey and Chris Barrett. The agency offers a complete marketing, communications, public relations and representation service, drawing on more than 60 years of combined senior-level experience across media, design, marketing, sales and PR. The Loop specialises in delivering premium and creative campaigns across the golf equipment, apparel and travel sectors.